Restaurant reservations become measurable media, as OpenTable’s pay-per-seated-guest model links ad spend directly to confirmed dining occasions.

The news: American Express and Toast launched a multiyear partnership to offer more personalized hospitality experiences across their combined network of Resy, Tock, and Toast restaurants locations in the US. Our take: In a highly competitive environment for POS providers, extra tie-ups can help Toast stand out in the crowded field.

Microsoft’s AI assistant now handles bookings, shopping, and podcast creation, aiming to close the gap with ChatGPT by delivering real utility, not just enterprise hype.

While AI adoption could save employees significant time, most still see it as a draft generator—helpful, but far from a finished product.

Following protocols and updates suggested by the Centers for Disease Control and Prevention (CDC), most restaurants across the US are adjusting their services to offer takeout and delivery only—relying on services like Caviar, DoorDash and Seamless to help get meals to consumers at home.