WPP tops Q1 new business race: $1.5 billion in wins signals progress, but $819 million in losses clouds its comeback narrative.

The Trade Desk under the microscope: Q1 revenues rose 12% to $689 million, but audits and agency exits cloud its outlook.

WPP Commerce kicks off reset: The holdco unites retail media muscle to steady losses, but rivals are already entrenched.

IAB forms programmatic council: Industry heavyweights draft rules as programmatic’s $200 billion market outpaces oversight and walled gardens hold sway.

FTC restrains holdcos: Publicis, WPP, and Dentsu must end uniform brand safety rules as regulators probe political bias in ad buying.

Publicis' AI-led growth and new business wins show resilience in a challenging macro environment.

An FTC review of Publicis, WPP, and Dentsu spotlights political risk in ad placements and brand safety policies.

Exits and audit fallout adds to doubts about The Trade Desk's open-web pitch as walled gardens seize market share.

The Trade Desk's new Trading Modes bundle costs and AI, aiming to rival walled gardens while keeping manual control.

The Trade Desk scrutiny is opening doors, as rivals court buyers after audits—but agency AI ecosystems and walled gardens pose the real threat to DSPs.

Omnicom’s AI emphasis is raising talent questions, as sparse mentions of people highlight layoffs and a broader industry tilt toward automation and cost efficiency.

Publicis dominated 2025 new business with $10 billion in wins and slim losses, widening the gap as competitors like WPP stumbled.

Publicis buys measurement company AdgeAI, arming Publicis with real-time creative intel as clients demand proof of what works—and why.

Agency M&A is now prioritizing data infrastructure; digital and tech firms dominated acquisitions as holding companies shifted from scale to capability.

Agency consolidation is accelerating workforce cuts; Omnicom and IPG reduced 8,200 roles last year, as merger synergies and AI adoption reshape operations.

Omnicom's scale expanded faster than organic growth; its IPG deal-driven revenue surge contrasts with modest underlying performance in its core business.

Agency roles are shifting upward; execution is becoming software, while oversight, integration, and governance gain importance.

Publicis shows strong growth as AI takes center stage, but advertisers should monitor which holdcos prove AI-driven gains across planning, activation, and outcomes.

Regulatory pressure and political alignment are now influencing programming stability, deal viability, and advertiser confidence one year into Trump's second presidency.

This FAQ explores the agency ecosystem, the forces reshaping it, and what marketers should consider when evaluating agency partners.