The news: Legacy news is facing mounting threats after President Trump suggested on Truth Social that ABC and NBC could have their broadcast licenses revoked. Accusing the networks of serving as “AN ARM OF THE DEMOCRAT PARTY,” the news follows a string of scrutiny against public broadcasting from the current administration—and has implications for the advertisers that rely on these channels. Our take: As news channels face more scrutiny, advertisers are being forced to reconsider where they spend—but political volatility still needs to be weighed against long-term loyalty among key demographics.

The news: CBS is ending “The Late Show with Stephen Colbert” next year, an announcement the titular host made during taping for his Thursday show, sparking controversy and speculation. The move came days after Colbert criticized CBS parent company Paramount on air, saying it paid a “big fat bribe” when settling a lawsuit with Trump worth $16 million. Our take: Though politics and Paramount’s sink-or-swim pending merger may have influenced the swiftness of “The Late Show” cancellation, the ultimate cause likely boils down to the traditional TV model floundering.

As connected car technologies go mainstream, opportunities for advertisers are expanding. But success depends on balancing innovation with consumer privacy concerns and security challenges.

The ad-reliant digital publishing business is dying: News organizations like CNN, Gannett, and countless others are laying off hundreds as ad revenues fall dramatically.

Podcast listening keeps making gains, and the medium is becoming a bigger part of marketers’ audio strategies.

iHeartRadio is the most popular US podcast publisher, with 30.0 million people tuning in to its podcasts in September.

Due to listener growth, advertisers no longer find digital audio advertising experimental.

Watch the eMarketer Tech-Talk Webinar featuring Scott Davis, SVP of NPR corporate sponsorship at NPM, and Scott Simonelli, CEO and co-founder of Veritonic, as they reveal key insights from winning brand messages across major airlines, hotels, vacation rental marketplaces, and more.

The Hispanic population’s collective purchasing power is large and will get larger. But marketers can’t ignore the fact that many Hispanic consumers’ finances have taken a severe hit during the pandemic. A rebound to pre-pandemic conditions would still leave Hispanics with below-average income and wealth.

The pandemic put pressure on media budgets and changed users’ listening behaviors, forcing advertisers to restructure their audio strategies.

The wave of coronavirus (COVID-19)-related content has become a high-stakes test for social media platforms’ abilities to fight misinformation. False recommendations about how to avoid contracting the virus or what measures infected people should take to avoid spreading it have the potential to cause more sickness and death from a pandemic that has already taken thousands of lives worldwide.

Digital audio content—and advertising—is gaining momentum.. How are marketers approaching streaming audio, podcast and smart speaker advertising? Read on.

Fragmented and rudimentary measurements prevent more brands from buying in to podcasts. However, some of these issues may improve as ad standards emerge.

National Public Media's Gina Garrubbo and Bryan Moffet discuss why advertiser interest in NPR's podcasts keeps growing, and how it works with advertisers to create organic ads.

As consumers turn to voice assistants for a growing list of everyday activities, marketers are exploring ways to add value to these interactions and boost brand engagement.

Meg Goldthwaite, CMO at National Public Radio, and Gina Garrubbo, CEO of National Public Media, discuss how brands can reach the voice-addicted population without disrupting the user experience.

YouTube, Facebook and Twitter, responding to marketers’ alarm over brand safety concerns, are ramping up efforts to block offensive content and prove they can be transparent about the process. Here’s how it’s working.

Podcasting in Canada is becoming a mainstay in consumer media time, and brands are looking to better understand the opportunities in this emerging category.