Nordstrom Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Nordstrom
Black History Month offers retailers an opportunity to meet unmet demand

Black History Month offers retailers an opportunity to meet unmet demand

Article
Feb 25, 2022

Black-owned brands are underrepresented on store shelves: While many retailers use Black History Month to support Black-owned businesses, addressing long-term inequities is a year-round challenge.

Why mobile retail apps are one key to holiday 2021’s winners and losers

Article
Oct 13, 2021

The retailers that will be on top this holiday season are those that see mobile apps as the connective tissue between brick-and-mortar and ecommerce shopping experiences.

Brands’ Hispanic Heritage Month campaigns could serve as a springboard for year-round marketing efforts

Article
Oct 02, 2021

Hispanic Heritage Month is upon us: brands are making strides in reaching out to this growing demographic at this time of year, but what about the other 11 months?

The Co-Brand Credit Card Report

The Co-Brand Credit Card Report

Report
Aug 03, 2021

Co-brand card issuers and brand partners have an opportunity to reimagine their offerings in the pandemic’s wake. Leaning on newfound digitization and shifting spending habits can help providers tailor their offerings in ways that widen their net, grow volume, and appeal to the maximum number of customers.

7 companies driving the US click-and-collect boom

7 companies driving the US click-and-collect boom

Article
Apr 07, 2021

US click-and-collect sales more than doubled in 2020 and will sustain double-digit growth rates over the next four years, according to our latest forecast. We estimate that US shoppers spent $72.46 billion via click and collect last year, accounting for 9.1% of all ecommerce sales. This year, those figures will increase to $83.47 billion and 9.9%, respectively.

US Click and Collect in 2020 and 2021

US Click and Collect in 2020 and 2021

Report
Mar 24, 2021

US click-and-collect sales more than doubled in 2020, driven by the coronavirus pandemic, and will sustain double-digit growth rates over the next four years. Over 150 million people will make a purchase via click and collect at least once in 2021.

Coronavirus Is Changing How Consumers Shop

Coronavirus Is Changing How Consumers Shop

Article
Mar 10, 2020

As uncertainty over coronavirus continues to grow, consumers are becoming more cautious about shopping in public places and are utilizing online shopping as a means of getting necessities.

Personalized Customer Experiences Start Onsite, but Should Extend to Other Channels | Sponsored Content

Article
Oct 18, 2019

Among the 250 retailers Sailthru evaluated in its Retail Personalization Index, 51% have messaging preference centers, but most offer just two options: all or nothing. Just 35% go more granular, allowing consumers to select their preferred messaging frequency and type.

Having Established an Online Presence, Many D2Cs Eye Physical Retail

Having Established an Online Presence, Many D2Cs Eye Physical Retail

Article
Oct 01, 2019

More direct-to-consumer (D2C) brands are moving away from their digitally native foundations and experimenting with physical retail locations in the form of pop-ups, showrooms or fully fledged brick-and-mortar stores.

Looking Past Product Recommendations: Consumers’ Evolving Attitudes Toward Personalization | Sponsored Content

Article
Sep 20, 2019

Just 16% of the 250 retailers in Sailthru’s annual Retail Personalization Index said they use customers’ digital data to personalize their in-store experience, mostly through mobile devices. And that number is 100% among the top 10 retailers.

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Podcast: CommerceNext's Scott Silverman Talks D2C Brands' Digital Investments

Podcast: CommerceNext's Scott Silverman Talks D2C Brands' Digital Investments

Audio
Jul 10, 2019

eMarketer principal analyst Andrew Lipsman talks with Scott Silverman, co-founder of retail conference CommerceNext, about how D2C brands and retailers are earmarking their digital investment dollars. Lipsman also weighs in on Brandless’s new CEO, Nordstrom being a “no-growth” retailer and Starbucks’s new tie-dye Frappuccino.

More Retail Shopping Apps for Google Play, but New Additions Slow in App Store

More Retail Shopping Apps for Google Play, but New Additions Slow in App Store

Article
May 30, 2019

Thousands of new shopping apps continue to pop up in Apple’s App Store and the Google Play store each year as consumers gear their shopping habits towards mobile. But the increase in competition might be causing smaller retailers and startups to think twice about investing in app development, especially on the iOS marketplace.

How Digitally Native Brands Will Shape Brick-and-Mortar Retail in 2019

How Digitally Native Brands Will Shape Brick-and-Mortar Retail in 2019

Article
Nov 29, 2018

The consumer retail economy, buttressed by low unemployment and rising wages, is experiencing its best growth since 2011. And despite the 2018 demise of old-retail stalwarts like Sears and Toys "R" Us, recent gains at retail aren’t only flowing in the direction of digital – although they do increasingly bear hallmarks of its influence.

Shared Beliefs Spur Buying Behavior

Shared Beliefs Spur Buying Behavior

Article
Oct 08, 2018

If you think consumers want brands to be neutral on social issues, you would be wrong. Belief-driven buyers—consumers who choose, switch, avoid or boycott a brand based on its stand on societal issues—are the majority in 2018.

Offline Retail Is Rebalancing

Offline Retail Is Rebalancing

Article
Sep 05, 2018

Doom and gloom often surrounds discussion of brick-and-mortar retail. It's hard not to see the demise of traditional stores like Sears and Toys 'R' Us as bellwethers for the industry. Many stores are closing locations but is it as dire as it seems on the surface?

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