Retail media networks may be working on standardization, but a universal measurement system is still a dream. Aside from a sluggish move toward standardization, here are four predictions about the future of retail media networks our analysts gave on our “Behind the Numbers: Reimagining Retail” podcast.

Amazon is the biggest retail media network in the US, accounting for three-quarters of retail media revenue share, per our forecast. But its limited grocery footprint leaves an opportunity for competition. Here are recent updates in grocery retail media, and a prediction on the future of in-store retail media.

High inflation and growing interest rates are putting the credit card industry in a precarious position. As 2023 progresses, issuers and networks will rethink their strategies and marketing schemes to protect their bottom lines.

Google Cloud accelerates expansion: Overcoming a $3B loss in 2021, Google Cloud is coming to more regions in Latin America. Focusing on emerging economies could help it grab market share.

3G shutdowns don’t just affect smartphone holdouts: The year-end transition will affect cellular customers as well as IoT, smart home, and home security systems, potentially pushing more users to 5G.

Ukraine’s internet access suffering outages from Russian bombardment: Internet companies scramble to restore services but have to limit bandwidth. Skylink’s internet is helping fill gaps but could also be targeted.

10M US households sign up for affordable broadband: Tens of millions of eligible households could be left behind due to service providers failing to cooperate, digital discrimination, and lack of awareness.

Payments Ecosystem: Acquirers and processors, networks, and issuers each play distinct roles in the payments purchasing chain. But those roles are shifting amid commoditization, new competitive dynamics, and technological innovation.

Emerging countries looking to upgrade their network infrastructure have become good starting points for expanding Big Tech’s network provider aspirations.

COVID-19 has dampened 2020 TV advertising—however, data-driven linear (DDL) and addressable TV stand ready to scale as economic conditions eventually return to normal.

Advanced targeting on TV and cross-screen placement of video ads are hot advertising topics. This report examines their likely influence on deals conducted during the 2018-2019 TV Upfronts, Digital NewFronts and beyond