Netflix Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Netflix
Top Digital Trends in South Korea

Top Digital Trends in South Korea

Report
Aug 24, 2023

Here's how people in South Korea spend their time and money online, represented in 10 charts.

The Daily: AI comes under fire, when we can expect to see GPT-5, and Netflix's game-controller app

Audio
Aug 21, 2023

On today's podcast episode, we discuss why the Federal Trade Commission is investigating ChatGPT-maker OpenAI; how publishers, content creators, and authors feel about generative AI; what the wrong kind of regulation looks like; and what AI rules we will likely see next. "In Other News," we talk about when we can expect to see GPT-5 and what to make of Netflix's newly launched game-controller app. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

New data: Linear TV fell below 50% viewing share in July for the first time

New data: Linear TV fell below 50% viewing share in July for the first time

Article
Aug 16, 2023

Share of viewing time between cable and broadcast TV in the US fell to a combined 49.6% last month, according to Nielsen.

Hollywood strikes could cause advertisers to divert video spending

Hollywood strikes could cause advertisers to divert video spending

Article
Aug 14, 2023

The Hollywood strike is a chance to explore cheaper ad formats: With new content spending plummeting, streamers are sweetening the deal to keep advertisers on board.

The Daily: Why Spotify is struggling to monetize, remembering audio ads, and Netflix lowers ad prices

Audio
Aug 14, 2023

On today's episode, we discuss how Spotify added a record number of users, the impact of its price increase, and the latest on its podcast business. "In Other News," we talk about how good people are at recalling audio ads and some adjustments to Netflix's ad tier. Tune in to the discussion with our analyst Daniel Konstantinovic.

Six in 10 streaming viewers will watch ads to save a few bucks

Six in 10 streaming viewers will watch ads to save a few bucks

Article
Aug 07, 2023

Most viewers can tolerate ads, actually: Only 16%–17% of viewers can't tolerate them, per Hub Entertainment research, suggesting room for further AVOD growth.

Peacock and Hulu subscribers opt for ad-supported plans

Peacock and Hulu subscribers opt for ad-supported plans

Article
Aug 02, 2023

The majority of subscription video-on-demand sign-ups on Peacock and Hulu are ad-supported, according to Antenna, accounting for 69% and 58% of overall subscription plans, respectively.

The Daily: How Netflix's password-sharing crackdown is going and why Disney might be bailing on TV

Audio
Aug 01, 2023

On today's episode, we discuss whether Netflix's password-sharing crackdown is actually working out, why the company got rid of its basic ad-free plan, and whether sticking to sports-adjacent programming is the right move. "In Other News," we talk about whether The Walt Disney Co. might be bailing on TV too soon. Tune in to the discussion with our analyst Daniel Konstantinovic.

Streamers, cable fight for share of consumers’ TV time

Streamers, cable fight for share of consumers’ TV time

Article
Jul 28, 2023

Over one-third (37.7%) of US consumers’ time spent with TV is with streaming services, per Nielsen. Cable is not far behind, with a 30.6% share of consumers’ TV time.

How Netflix, Roku, and NBCUniversal are getting into commerce

Article
Jul 20, 2023

NBCUniversal and Roku experiment with shoppable ads to reach viewers in their homes, while Netflix courts customers in the real world. Here’s how each company is leaning into commerce to diversify revenue streams.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how
Netflix adds 5.9 million subscribers in Q2 thanks to password-sharing changes

Netflix adds 5.9 million subscribers in Q2 thanks to password-sharing changes

Article
Jul 20, 2023

Netflix hits 238 million members in Q2 after account-sharing purge: The streaming service saw revenues rise 2.7% despite a quarter of ups and downs.

YouTube Bets on Long and Short Content to Right Its Ship

YouTube Bets on Long and Short Content to Right Its Ship

Report
Jul 18, 2023

Following three consecutive quarters of ad revenue losses, YouTube faces an urgent need to restore growth. This could present marketers using YouTube with opportunities to target audiences on both connected TVs and smartphones.

US Time Spent With Media Forecast 2023

US Time Spent With Media Forecast 2023

Report
Jul 11, 2023

US adults will spend 1 minute less with media this year than in 2022, although the longer-term topline trend is stable. Among formats and platforms, CTV is grabbing share, mobile is approaching a plateau, and Netflix and TikTok reign supreme.

Netflix’s ad launch is off to a bumpy start, but it still holds significant potential

Netflix’s ad launch is off to a bumpy start, but it still holds significant potential

Article
Jul 06, 2023

During its first six months with advertising, Netflix reportedly let advertisers reclaim their money after missing viewership targets and canceled its first in-person upfront a week prior to the event.

The Daily: The great big monthly advertising, media, and retail quiz - June

Audio
Jun 28, 2023

On today's special episode, we continue our monthly show where we discuss the biggest trends of the moment and the newest research, sprinkle in some analysis, and bundle it up into a quiz. Every month, three of our analysts representing their respective coverage area teams compete against each other. (We also encourage you to play along at home.) We’ll keep a running score all year and crown a winning team at the end of the year. Today, we cover Americans' sentiment toward AI, how much Netflix's password-sharing initiative will boost subscriber numbers, how retail media ad spending dollars are moving around, and more. Tune in to the discussion with this month's contestants: our analysts Sky Canaves and Evelyn Mitchell-Wolf and vice president of Briefings Stephanie Taglianetti.

Q2 2023 Digital Video Forecasts and Trends

Q2 2023 Digital Video Forecasts and Trends

Report
Jun 21, 2023

Streaming makes ad spending gains, Netflix experiences growing pains, and advertisers encounter a soft upfront market.

Connected TV Explainer

Connected TV Explainer

Report
Jun 16, 2023

This report is a guideline to help marketers understand connected TV through market size estimates, growth projections, and analysis of the complex landscape of ad buyers and sellers.

The Weekly Listen: Netflix is growing up, sweetgreen's Infinite Kitchen, and the time we spend with connected devices

Audio
Jun 15, 2023

On today's episode, we discuss password sharing and live sports on Netflix, what the definition of "convenience" is, if awards shows have turned things around, where we spend time with connected devices, sweetgreen's plan to automate all stores in five years, who invented the card game Uno, and more. Tune in to the discussion with our director of forecasting Oscar Orozco, vice president of Briefings Stephanie Taglianetti, and analyst Max Willens.

UK Time Spent With Media Forecast 2023

UK Time Spent With Media Forecast 2023

Report
Jun 08, 2023

Total media time is flattening out in the UK after the artificial bump brought about by the pandemic. Video consumption, though, via multiple platforms, is one area where marketers can count on continued consumer engagement.

Canada Time Spent with Media 2023

Canada Time Spent with Media 2023

Report
Jun 02, 2023

Heavy media consumption in Canada across digital and traditional channels has led to a range of effective ad formats for brands.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or