Amazon to buy MGM library: The deal would give Amazon leverage over rivals that license out MGM content—plus, it could help the company increase watch time on Prime Video.

NewFronts recap: Exclusive content on ad-supported platforms, shoppable shows, and creator-driven video content on social media were three major trends we saw at the NewFronts this past week.

Addressable and programmatic TV ad spending continues to rise as the TV industry undergoes technological change.

Here’s how publishers are developing and expanding their ecommerce monetization strategies, and how brands and retailers can partner with them to drive purchases in the affiliate channel.

For the first time this year, we broke out CTV ad revenues for YouTube, Roku, and Hulu.

Increased political ad spending contributed to a banner year for connected TV.

During a year where investments in most advertising channels shrunk or stalled, connected TV ad spending is poised to keep growing.

The media and entertainment industries have traditionally made up a small fraction of the US digital ad market, and we expect their shares to remain flat or diminish through 2021. This partly has to do with traditional media conglomerates tightening their belts; their own ad revenues will continue to decline as ad dollars shift away from print and TV and toward the digital duopolies.

TV ad spending takes a hit as marketers adjust their budgets amid a recession.

During its recent earnings call, Comcast said that NBCUniversal's new streaming service Peacock reached 10 million sign-ups since its soft launch in April this year.

eMarketer analyst Ross Benes, senior analyst Audrey Schomer and vice president of content studio at Insider Intelligence Paul Verna discuss the full release of NBCUniversal's new video streaming service, Peacock, and where it slots in to a crowded market. Then eMarketer principal analyst Mark Dolliver and vice president of research Jennifer Pearson discuss some new and interesting findings about young people's use of screens.

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and senior analyst at Insider Intelligence Audrey Schomer discuss why Netflix's second act matters more than its first. They then talk about accessing live content on connected TV, the strategy of Apple TV+ and how many people will want NBCUniversal's Peacock now that it's available to everyone.

COVID-19 has altered the relationship between TV viewership supply and advertising demand.

Linda Yaccarino, chairman of advertising and partnerships at NBCUniversal, joins eMarketer vice president of business development Marissa Coslov to discuss how the network is responding to the disruptions it faces from the coronavirus pandemic, including the rollout of its Peacock streaming service and the postponement of the Summer Olympics. Yaccarino said, “This structural change has given us permission to fix everything we already knew needed to be fixed.” Made possible by Salesforce.

With more viewers leaving traditional TV for digital streaming options, marketers are figuring out how to comprehensively measure their video audiences.

NBCUniversal is accelerating its plans to launch its Checkout platform, a move aimed at helping retailers, particularly those that have temporarily closed during the pandemic, and a way to drive ad revenues as many TV networks are losing billions due to canceled or postponed sports programming.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna discuss NBCUniversal's half-launched video streaming service Peacock, whether privacy will disappear during the coronavirus, Quibi's plans for TV, AMC's digital upfronts platform, YouTube showing creators which hours their audiences are online, how smart a dog is and more.

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.

As more people cut the cord, viewers are increasingly tuning in to live digital video services.

eMarketer analyst Ross Benes, principal analyst Andrew Lipsman and vice president of content studio Paul Verna discuss the upcoming video platform Quibi and how much it can affect the current field. They then talk about the consequences of password sharing, NBCUniveral selling ad inventory across all screens and Spotify preparing to serve podcast ads using tons of data.