Nbcu Trends & Statistics

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The Weekly Listen: Peacock ... Kind of Launches, Goodbye Privacy and a Digital Upfronts

The Weekly Listen: Peacock ... Kind of Launches, Goodbye Privacy and a Digital Upfronts

Audio
Apr 24, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna discuss NBCUniversal's half-launched video streaming service Peacock, whether privacy will disappear during the coronavirus, Quibi's plans for TV, AMC's digital upfronts platform, YouTube showing creators which hours their audiences are online, how smart a dog is and more.

Is Disney+'s Initial Success Sustainable?

Is Disney+'s Initial Success Sustainable?

Audio
Jan 23, 2020

eMarketer forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna discuss Disney's new streaming service and whether its success will last. They then talk about NBCUniversal's Peacock video platform details, an augmented reality contact lens and why esports is coming to Imax.

Q2 2019 Digital Video Trends

Q2 2019 Digital Video Trends

Report
Jun 18, 2019

US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.

Users Still Demand Licensed Content from OTT Platforms

Users Still Demand Licensed Content from OTT Platforms

Article
May 10, 2019

While digital video platforms like Netflix are investing heavily in producing their own original shows, many people prefer to watch licensed content when they stream video.

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