The Olympics sees viewership decline: Despite the drop, NBC netted a profit on its ad sales.

Addressable and programmatic TV ad spending continues to rise as the TV industry undergoes technological change.

This inaugural study, weighted based on responses to a consumer survey, ranks the seven largest Canadian financial institutions by assets according to their mobile banking capabilities. It presents detailed benchmarking data on the availability of 42 mobile features, selected by analysts based on their propensity to set FIs apart.

The NFL ensures more touchdowns for streamers: A new set of 11-year rights deals will make more football available on streamers, but distribution will remain tied to linear TV for the time being.

Most advertisers have pulled back their spending, but streaming services are marketing themselves as heavily as ever.

During its recent earnings call, Comcast said that NBCUniversal's new streaming service Peacock reached 10 million sign-ups since its soft launch in April this year.

COVID-19 has altered the relationship between TV viewership supply and advertising demand.

Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.