Modernization Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Modernization

Credit unions need to digitize, broaden services, and increase flexibility to capture Gen Z

Article
Mar 13, 2026

Adding BNPL and credit-building opportunities can help them win the next generation of consumers.

Banks’ genAI adoption accelerates as optimism abounds

Article
Dec 29, 2025

Revenue gains and cost savings come into relief as haves and have-nots diverge.

YouTube lands Oscars as linear TV loses another tentpole

Article
Dec 18, 2025

The Academy Awards will leave ABC after nearly 50 years and stream exclusively on YouTube beginning in 2029—a decisive acknowledgment that audience attention has migrated to digital TV. The deal gives the Academy expanded year-round programming options, flexible sponsorship formats, and a global distribution footprint that linear networks can no longer match. YouTube, now the No. 1 source of US TV viewing time at 13%, gains a premier cultural event as it continues its push into live programming alongside NFL Sunday Ticket. For marketers, the Oscars’ move underscores how YouTube has become the industry’s default television—and a must-buy for premium reach.

Citi’s AI rules for employees demonstrate more workflow modernization in banking

Article
Oct 02, 2025

Citi mandated AI prompt training for most of its employees, per the American Banker. Citi’s head of technology noted that so far this year, Citi employees have input more than 6.5 million prompts and reduced time spent on some tasks by orders of magnitude. Fourteen percent of financial services companies worldwide have already benefited from their investments in generative AI, per Broadridge, and another 54% expect payback in no more than 1-2 years. The banking industry’s pivot over the past three years from fear of the unknown to seeking benefits will pay dividends in the long run.

The Insurance Heads of Digital Report 2022

The Insurance Heads of Digital Report 2022

Report
Sep 16, 2022

Today’s insurance heads of digital are under pressure to modernize and innovate with greater speed to achieve growth of their business. Some of their significant challenges include overcoming resistance to change and a difficult recruiting market.

Spotlight: Canada Bank Technology Spending

Spotlight: Canada Bank Technology Spending

Report
May 12, 2022

Technology decision-makers within the banking industry will need to balance high tech spending with the potential for competitive disruptors.

Spotlight: UK Bank Technology Spending

Spotlight: UK Bank Technology Spending

Report
May 12, 2022

Technology decision-makers within the banking industry will need to balance high tech spending with the potential for regulatory disruptors.

Spotlight: US Bank Technology Spending

Spotlight: US Bank Technology Spending

Report
May 12, 2022

Technology decision-makers within the banking industry will need to justify tech plans if spending growth is to remain steady.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or