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Mobile app Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Mobile app
The US Mobile Banking Competitive Edge Report 2020

The US Mobile Banking Competitive Edge Report 2020

Report
Dec 04, 2020

This annual scorecard, weighted based on responses to a consumer survey, ranks the 25 largest US financial institutions by assets by their mobile banking capabilities. The report presents detailed benchmarking data on the availability of 42 mobile features, selected by analysts based on the features’ propensity to help financial institutions differentiate themselves from competitors.

More Retail Shopping Apps for Google Play, but New Additions Slow in App Store

More Retail Shopping Apps for Google Play, but New Additions Slow in App Store

Article
May 30, 2019

Thousands of new shopping apps continue to pop up in Apple’s App Store and the Google Play store each year as consumers gear their shopping habits towards mobile. But the increase in competition might be causing smaller retailers and startups to think twice about investing in app development, especially on the iOS marketplace.

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Digital Display Ad Pricing StatPack

Digital Display Ad Pricing StatPack

Report
Apr 18, 2019

This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.

Loyalty Marketing

Loyalty Marketing

Report
Jul 24, 2018

Loyalty programs are a natural way to collect first-party data, but they suffer from low activity due to consumer dissatisfaction. We examine can be done to deliver rewards to customers and the marketers running the programs.

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