Misinformation Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Misinformation

Beijing-linked disinformation campaign targets rare-earth mineral industry

Article
Jun 30, 2022

Energy independence undermined: A group is using propaganda to keep other countries dependent on rare-earth minerals from China. As more disinformation looms, social media companies could help stop it.

All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda

Article
Jun 21, 2022

Here's what you missed at Cannes so far: the future of advertising, inclusivity, and sustainability are themes that keep coming up.

Two mass shootings show cracks in social media content moderation

Two mass shootings show cracks in social media content moderation

Article
May 26, 2022

Social platforms struggle to contain violent footage, misinformation: Two recent mass murders have exposed longstanding cracks in harmful content policies.

Social media clashes with Russian officials over invasion of Ukraine

Article
Mar 01, 2022

Ukraine conflict presents a chance for social media to amend a history of misinformation: American tech firms clashed with Russia over the weekend, often rebuking its requests.

YouTube, Twitch deal with a sudden surge of Russia-Ukraine content

Article
Feb 28, 2022

The Ukraine crisis forces video platforms to make tough decisions: Political content is thriving on Twitch and YouTube, but so is misinformation.

Digital Trust Benchmark Report 2021

Digital Trust Benchmark Report 2021

Report
Oct 25, 2021

Our fifth annual primary research survey reveals the level of trust US social media users have in nine major social platforms, and the role trust plays in the willingness to engage with advertising on those platforms.

Texas', Brazil's new laws would make combating social media misinformation illegal

Texas', Brazil's new laws would make combating social media misinformation illegal

Article
Sep 13, 2021

More governments try to stymie content moderation: Texas' and Brazil’s laws to suppress social media “censorship” would only make it more difficult to combat misinformation on the already-mistrusted social platforms.

Facebook’s Oversight Board leaves the final ruling on Trump up to Facebook

Article
May 07, 2021

Oversight Board punts on Facebook's Trump Ban: Following months of deliberation, the Facebook Oversight Board has decided to let Facebook make the final decision on how to enforce President Trump’s account.

Political Content on Social Media 2021

Political Content on Social Media 2021

Report
Feb 24, 2021

Despite how consumers feel about it, politics remains a core part of the social media experience. This report explores how marketers should navigate social in the aftermath of the 2020 US presidential election.

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Brand safety and ethical concerns will spur more ad boycotts

Brand safety and ethical concerns will spur more ad boycotts

Article
Jan 15, 2021

In 2021, we expect more major marketers will pull or severely restrict their ad spending on social media platforms due to brand safety or ethical concerns.

US Social Trends for 2021

US Social Trends for 2021

Report
Jan 07, 2021

From the growth of TikTok and of social commerce to the challenges of brand safety and the cookieless future, 2021 will be another year of big stories for social media.

Social Media Update Q4 2020

Social Media Update Q4 2020

Report
Dec 31, 2020

After a tumultuous year, the social platforms will close 2020 on a high note in terms of ad revenues and users—and with features that closely resemble each other.

US Social Media Advertising in 2021

US Social Media Advertising in 2021

Report
Nov 24, 2020

Social network ad spending has substantially rebounded since the early days of the pandemic. In 2021, the biggest issues social media marketers will face are in the areas of brand safety, ethics, and privacy.

Social Media Didn’t Experience the Pandemic Bump You May Have Expected

Social Media Didn’t Experience the Pandemic Bump You May Have Expected

Article
Oct 26, 2020

Many people turned to social media in recent months to stay connected with friends and loved ones and to share information. But the pandemic didn’t increase the number of people using social networks or messaging apps.

Social Media Update Q3 2020

Social Media Update Q3 2020

Report
Oct 08, 2020

This report explores the latest developments in the social media landscape, including a look at TikTok Global, Instagram’s launch of Reels, and new election-related moves from Facebook and Twitter.

The Weekly Listen: Counteracting Misinformation

Audio
Feb 24, 2019

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about misinformation and how digital platforms are seeking to slow it, Pinterest's plan to go public, and landmark shift in ad spending.

Powerful data and analysis on nearly every digital topic.

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