Energy independence undermined: A group is using propaganda to keep other countries dependent on rare-earth minerals from China. As more disinformation looms, social media companies could help stop it.
Here's what you missed at Cannes so far: the future of advertising, inclusivity, and sustainability are themes that keep coming up.
Social platforms struggle to contain violent footage, misinformation: Two recent mass murders have exposed longstanding cracks in harmful content policies.
Ukraine conflict presents a chance for social media to amend a history of misinformation: American tech firms clashed with Russia over the weekend, often rebuking its requests.
The Ukraine crisis forces video platforms to make tough decisions: Political content is thriving on Twitch and YouTube, but so is misinformation.
Our fifth annual primary research survey reveals the level of trust US social media users have in nine major social platforms, and the role trust plays in the willingness to engage with advertising on those platforms.
More governments try to stymie content moderation: Texas' and Brazil’s laws to suppress social media “censorship” would only make it more difficult to combat misinformation on the already-mistrusted social platforms.
Oversight Board punts on Facebook's Trump Ban: Following months of deliberation, the Facebook Oversight Board has decided to let Facebook make the final decision on how to enforce President Trump’s account.
Despite how consumers feel about it, politics remains a core part of the social media experience. This report explores how marketers should navigate social in the aftermath of the 2020 US presidential election.
In 2021, we expect more major marketers will pull or severely restrict their ad spending on social media platforms due to brand safety or ethical concerns.
From the growth of TikTok and of social commerce to the challenges of brand safety and the cookieless future, 2021 will be another year of big stories for social media.
After a tumultuous year, the social platforms will close 2020 on a high note in terms of ad revenues and users—and with features that closely resemble each other.
Social network ad spending has substantially rebounded since the early days of the pandemic. In 2021, the biggest issues social media marketers will face are in the areas of brand safety, ethics, and privacy.
Many people turned to social media in recent months to stay connected with friends and loved ones and to share information. But the pandemic didn’t increase the number of people using social networks or messaging apps.
This report explores the latest developments in the social media landscape, including a look at TikTok Global, Instagram’s launch of Reels, and new election-related moves from Facebook and Twitter.
Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about misinformation and how digital platforms are seeking to slow it, Pinterest's plan to go public, and landmark shift in ad spending.
Powerful data and analysis on nearly every digital topic.
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