Metricool Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Metricool
How CMOs Are Redefining Growth Through the Customer Experience

How CMOs Are Redefining Growth Through the Customer Experience

Report
Mar 27, 2026

CMOs are expanding their mandate beyond acquisition to include customer experience (CX) as a structural growth lever. But silos, fragmented data, and rushed AI adoption threaten retention. Alignment now determines whether CX builds loyalty or fuels churn.

How CMOs Use Influencer Marketing to Build Trust and Drive Revenue

How CMOs Use Influencer Marketing to Build Trust and Drive Revenue

Report
May 21, 2025

In this report, CMOs share how they’re transforming influencer strategies to deliver business impact—and what solution providers can do to help.

Powerful data and analysis on nearly every digital topic.

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