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Mediaradar Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Mediaradar
How the TV Industry May Be Affected by the Coronavirus Outbreak

How the TV Industry May Be Affected by the Coronavirus Outbreak

Article
Mar 23, 2020

With the ever-changing situation surrounding the coronavirus outbreak, it is unclear how long the pandemic will last and what its effect on the economy—and therefore the TV industry—will be.

US Digital Video 2019

US Digital Video 2019

Report
Sep 19, 2019

Ad dollars and viewers are pouring into digital video platforms as the TV industry continues to lose subscribers.

US Retail Digital Ad Spending 2019

US Retail Digital Ad Spending 2019

Report
Jul 25, 2019

Retail ad budgets continue to grow at a steady pace as retail stalwarts battle disruption from Amazon and other digitally savvy companies.

Advertisers Spend More on Native, but Favor the Same Formats

Advertisers Spend More on Native, but Favor the Same Formats

Article
Mar 18, 2019

The typical native display ad is mobile, social and purchased programmatically—and that’s not expected to change over the next couple years, as the native ad market continues organic growth.

Policing Video Content on YouTube, Facebook and Twitter

Policing Video Content on YouTube, Facebook and Twitter

Report
Jun 26, 2018

YouTube, Facebook and Twitter, responding to marketers’ alarm over brand safety concerns, are ramping up efforts to block offensive content and prove they can be transparent about the process. Here’s how it’s working.

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