Mckinsey Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Mckinsey
How Luxury Marketers Use Digital Channels to Reach China’s Affluent
Article
Oct 02, 2018
Consumers in China spent $118.39 billion on luxury goods in 2017, far more than consumers in the US, Europe, Japan or the rest of the world.
What's Holding B2Bs Back from More Advanced Data Management
Interview
Jul 03, 2018
Jennifer Stanley, partner at McKinsey & Company, discusses why some B2B brands have trouble progressing their data management strategy to do more data-driven marketing.
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