Makeup Trends & Statistics

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How Benefit Cosmetics Is Leveraging Instagram Stories

How Benefit Cosmetics Is Leveraging Instagram Stories

Article
Dec 03, 2018

With its increased investment in Instagram Stories, Benefit plans to focus on both organic and paid content in 2019. And rising usage in swipe-up behavior—when a user swipes up on stories content and is taken to a landing page on the brand's website—is opening the door to new opportunities.

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