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Mailchimp Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Mailchimp

The Weekly Listen: What to make of the writers strike deal, the synthetic social network, and wearable AI tech

Audio
Oct 06, 2023

On today's podcast episode, we discuss what to make of the deal between the writers and studios, whether we'll soon be interacting with synthetic social networks, if AI can really improve customer service, wearable AI technology potentially replacing the smartphone, how much people have saved for retirement, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco and analyst Max Willens.

The Daily: Reaching LGBTQ+ folks, TikTok vs. Instagram for Gen Z, and which X users are leaving the fastest?

Audio
Oct 05, 2023

On today's podcast episode, we discuss who the LGBTQ+ community are, their relationship with advertisers, and what advertisers are getting wrong. "In Other News," we talk about the battle between TikTok and Instagram for young people's attention and which X (formerly Twitter) users are leaving the platform the fastest. Tune in to the discussion with our analyst Paola Flores-Marquez.

The Daily: Amazon's Anthropic AI deal, ChatGPT can now speak and see, and who's producing 10,000 humanoid robots?

Audio
Oct 03, 2023

On today's podcast episode, we discuss the significance of the Amazon-Anthropic deal and what's possible now that ChatGPT can talk to you and see things. "In Other News," we talk about whether Bard AI integrations can help Google catch up to the competition and why one company is producing 10,000 humanoid robots. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

The Daily: How the Google antitrust trial could reshape the internet, the DOJ's case, and Google's defense

Audio
Oct 02, 2023

On today's podcast episode, we discuss the significance of Google's antitrust trial, the Department of Justice's (DOJ's) case against Google, Google's defense, and what the possible—and likely—outcomes might be. Tune in to the discussion with our analyst Evelyn Mitchell-Wolf.

Apple's new privacy features could be a boon for users—but a challenge for marketers

Article
Jul 07, 2023

Apple set to inconvenience marketers yet again: Stripping tracking parameters from URLs could cause major short-term headaches.

5 new AI tools and why they matter to marketers

Article
Apr 17, 2023

Following GPT-4’s impressive introduction, everyone is racing to incorporate generative AI into their operations: Google launched Bard to some disappointment, Amazon entered the AI race, and Quora wants to create “the universal AI messaging client.” Here are the latest generative AI updates and what they mean for marketers.

B2B Brand Strategy

B2B Brand Strategy

Report
Feb 19, 2021

This report breaks down the essentials of B2B branding and provides best practices and case studies for B2B companies of any size, young and old, across sectors.

Demanding a Better Ad Experience

Demanding a Better Ad Experience

Report
Dec 04, 2018

A quarter of US internet users block ads this year, as they demand more relevant, less intrusive messaging to support their media consumption.

Email Marketing StatPack 2018

Email Marketing StatPack 2018

Report
Oct 10, 2018

This Statpack provides a visual overview of email marketing benchmark data from global email service providers. It takes a deep dive into how marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.

Marketers' Roundtable: Brands Need to Send Fewer Emails, So Why Aren't They?

Marketers' Roundtable: Brands Need to Send Fewer Emails, So Why Aren't They?

Interview
Oct 09, 2018

Eight email marketing experts from vendors and agencies in the space talk about how their clients are struggling to adjust their email strategies away from blast message to more relevant, targeted sends.

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Podcast Upfront Spotlights Fast-Emerging Advertising Market

Podcast Upfront Spotlights Fast-Emerging Advertising Market

Article
Sep 04, 2018

Podcasting is one of the fastest-growing advertising media, with the IAB and PwC projecting the US market will more than double ad spending from 2017 to 2020 to $659 million.

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