Streaming’s new reality is testing viewers as rising prices, heavier ad loads, and uneven experiences push them to reassess what they keep. Value, tolerance, and convenience now drive the fight for attention.

Streaming services are offering a multitude of bundles as they try to expand their ad-supported audiences.

US digital video ad spending is on track to exceed our previous forecasts, while TV also got a bump thanks to increased political spending in H2 2018.

Esports has evolved into a huge, global business with attractive marketing opportunities for brands looking to connect with young, digitally savvy and engaged fans.

Will the duopoly dominate in 2019? Will consumer privacy concerns challenge marketers’ efforts? This report explores these digital display trends and more.

Artificial intelligence (AI) is changing the way retailers approach assortment planning, personalization, voice ordering and customer support.

Millennials may not watch as much TV as previous generations, but their engagement with the TV content they do watch may actually be deeper than other groups.

Connected TV advertising is expected to grow, albeit not as fast as many would like, and certainly not as fast as audiences are embracing this platform for consuming content. Industry experts are optimistic that the ad dollars will eventually catch up with consumer adoption.