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Lockdown Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Lockdown

PC and smartphone vendors amass chip stockpiles as demand plummets in China

Article
May 17, 2022

Chipmakers faced with huge stockpiles: The war in Ukraine and China shutdowns are taking their toll on the PC and smartphone market. Manufacturers might have to pivot to produce chips for other uses.

China locks down Shanghai due to record coronavirus surge

Article
Mar 29, 2022

China tries to balance productivity amid COVID-19 lockdowns: The Chinese government struggles to contain infections in Shanghai while adopting a business-as-usual attitude toward closed-loop factories.

UK Digital Ad Spending by Industry 2021

UK Digital Ad Spending by Industry 2021

Report
Sep 23, 2021

Digital ad spending across several industries in the UK has been up-and-down the past two years. There will be across-the-board growth this year, but at uneven rates, ranging from 33.0% for travel to 7.8% for automotive.

UK clothing sales shrink as a portion of the overall retail ecommerce market

Article
Aug 04, 2021

During the pandemic-induced lockdowns in 2020, many UK-based shoppers confined to their homes saw little need to shop for apparel, and even now, as restrictions ease, apparel will still not be a consumer focus.

UK Ecommerce Forecast 2021

UK Ecommerce Forecast 2021

Report
Jul 15, 2021

Ecommerce helped retail out of a sticky spot during the pandemic, and those habits formed during lockdowns will endure, as digital demands more attention than ever—37.5% of all retail sales this year will be ecommerce sales.

Canada Ecommerce Forecast 2021

Canada Ecommerce Forecast 2021

Report
Jul 13, 2021

A massive leap forward for Canada’s retail ecommerce market resulted from the pandemic. The momentum continues this year.

The US Gaming Ecosystem 2021

The US Gaming Ecosystem 2021

Report
Mar 17, 2021

Digital gaming and viewership of gaming video content (GVC) has become more popular amid the pandemic. In 2021, some of this activity will see modest growth, while interest in other forms of gaming will taper off.

The Livestreaming Landscape 2021

The Livestreaming Landscape 2021

Report
Feb 23, 2021

Livestreaming has become a prominent feature across the social media and digital video landscapes. Here’s how marketers are taking advantage of opportunities within the space.

UK Holiday Shoppers Will Be Driven to Digital This Year

UK Holiday Shoppers Will Be Driven to Digital This Year

Article
Nov 10, 2020

Digital retail will have a huge impact on UK shopper trends in the coming holiday season. This year, ecommerce will account for nearly a third of all holiday spending, its largest share to date. Brick-and- mortar shopping, meanwhile, remains on the precipice.

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UK Holiday Season Shopping 2020

UK Holiday Season Shopping 2020

Report
Nov 04, 2020

This will be a tough year for holiday season retail in the UK. Shoppers will spend less in 2020, and much of their spend will fall outside the traditional November–December time frame, leading to the lowest holiday retail sales total since 2015.

How Total Media Ad Spend Will Shake Out Around the World

How Total Media Ad Spend Will Shake Out Around the World

Article
Oct 28, 2020

Worldwide total media ad spend is expected to record a growth of -4.5% this year to reach $614 billion. This is just slightly up from our previous forecast of -4.9% growth in June 2020, but a sharp contrast to our pre-pandemic estimate of 7.0%.

US Digital Users 2020

US Digital Users 2020

Report
Oct 20, 2020

The pandemic has brought an influx of new users for subscription OTT, live videos, and video games in 2020, but other activities such as social networking, mobile messaging, and digital video haven’t seen the same bump.

UK Digital Video 2020

UK Digital Video 2020

Report
Oct 07, 2020

Digital video viewership in the UK will continue to rise this year. The pandemic has provided a particularly significant impetus for subscription video-on-demand services, while connected TVs have become the consumption device of choice.

Despite a Pandemic-Driven Decline in Usage, LinkedIn Is in a Premium Position for Canada’s B2B Marketers

Despite a Pandemic-Driven Decline in Usage, LinkedIn Is in a Premium Position for Canada’s B2B Marketers

Article
Sep 28, 2020

LinkedIn is the modern professional’s digital Rolodex. Since launching in 2003, it has afforded its users professional network continuity in an era of fluid career movement. In fact, it’s LinkedIn that has helped facilitate greater career mobility from company to company, and even industry to industry.

Uber and Lyft Sales Will Plummet Before Rebounding in 2021

Uber and Lyft Sales Will Plummet Before Rebounding in 2021

Article
Sep 22, 2020

In 2020's pandemic-ravaged economy, Uber and Lyft will share in the pain. Usage for both services has been highly correlated with various local and statewide lockdown orders, and although we expect both companies will see better figures in H2 2020 than they did in H1, neither will get close to their 2019 numbers until next year.

UK Digital Trends by Generation 2020

UK Digital Trends by Generation 2020

Report
Jul 28, 2020

Young consumers have led the way in terms of digital habits and consumption through the pandemic, but older age groups have been forced to catch up. Some old habits may die hard in these groups, but the digital future has definitely been hastened.

France and Germany Digital Ad Spending Update Q2 2020

France and Germany Digital Ad Spending Update Q2 2020

Report
Jul 01, 2020

Total ad spending in France and Germany will fall this year, as a result of the pandemic. Traditional media will suffer most; digital ad spend will rise marginally, to €4.93 billion ($5.51 billion) in France and €7.38 billion ($8.27 billion) in Germany.

Mobile Shopping Gains Are Likely to Stick in the Future

Mobile Shopping Gains Are Likely to Stick in the Future

Article
Jun 21, 2020

As lockdowns slowly lift in the US, retailers face a changed shopping landscape. With lingering fears over renewed outbreaks, many consumers are wary of returning to stores.

UK Ecommerce 2020

UK Ecommerce 2020

Report
Jun 15, 2020

Physical retail has suffered hugely under the weight of the coronavirus. Ecommerce has benefited to the tune of a 14.7% rise in sales this year, and digital habits are forming that will last beyond the pandemic.

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