The added perks will likely appeal to Gen Zers and help meet their credit card reward demands

Paris Olympics drives record viewership: NBCU sees 82% increase, highlighting value for advertisers in live sports events.

Netflix reports strong Q2 growth: Subscribers surged to 8.05 million, with ad-supported tier driving revenues and engagement.

The past two Summer Olympic games, taking place in Rio (2016) and Tokyo (2020), each attracted over 3 billion viewers worldwide, according to the International Olympic Committee (IOC)'s official reporting.

Streaming has been a home run for sports-based advertising Through sports rights, new and niche content, and creative ad formats, every major streamer is attempting to grab a share of sports connected TV (CTV) ad spend.

Disney adapts to industry challenges: House of Mouse emphasizes ESPN's sports offerings and nonscripted content at upfronts.

5G technology is poised to transform how media, entertainment, and marketing are produced, distributed, and consumed. This report discusses five ways that next-generation wireless networks could propel industry growth.

Livestreaming has become a prominent feature across the social media and digital video landscapes. Here’s how marketers are taking advantage of opportunities within the space.

After the COVID-19 shock of H1 2020, everyday life in China has gradually returned to the pre-pandemic norm, and economic activities have been on the rebound.

With the shuttering of amusement parks and cancellation of live events, the entertainment industry will see some of the biggest declines in digital ad spending this year, eclipsed only by the travel, auto, and media industries.

Roughly seven in 10 (71.2%) US ad and marketing executives think it’s at least somewhat unlikely that in-person business events, including conferences and large industry shows, will take place by the end of 2020.

Esports viewership has not caught up to the media hype – but there could be upcoming growth opportunities.

Though the B2B digital ad market represents a small slice of total US digital ad spending in 2020, it is thriving as the coronavirus pandemic continues to plague parts of the world and hinder the economy.

Terry Kawaja, founder and CEO of strategic advisory firm Luma Partners, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss the pandemic's effects on live events and the ad market, the importance of marketers taking a stand on social issues and using economic downturns to increase brand presence.

This report will cover eight key pivots B2B companies made during the coronavirus pandemic and explore lessons learned and considerations moving forward.

In the latest episode of "Behind the Numbers," we take a look at the Academy Awards show, which reversed a string of audience losses even as it jettisoned a traditional hosting role. Who was watching, why, and how does digital intersect with the Oscars?