Nielsen and Lionsgate are broadening their partnership to incorporate measurement of MovieSphere, Lionsgate’s free ad-supported streaming TV (FAST) channel, and its digital network MovieSphere Gold. Understanding the overlap and unique reach of FAST and OTA helps advertisers optimize media strategies and gain a more complete view of campaign performance.

The news: Roblox debuted a licensing platform in collaboration with companies like Netflix and Lionsgate to give IP rights holders the ability to partner with Roblox creators. Launched on Tuesday, the platform allows brands to connect with Roblox creators and set parameters for use of their IP. Launch partners include Netflix, LionsGate, and Sega, offering access to IP like “Squid Game,” “Stranger Things,” “Saw,” “Twilight,” “Divergent,” and more. Our take: Roblox’s move could give the platform a better chance of achieving its 10% goal—but success hinges on whether the licensing platform can enhance, rather than interrupt, the gamer experience.

Lionsgate breaks down the doors of AI in Hollywood: The studio will feed its films into an AI model in a partnership with Runway.