Line Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Line
Will ChatGPT Become the West’s First Super App?

Will ChatGPT Become the West’s First Super App?

Report
Jan 29, 2026

The AI Platform Is Closer Than Some Rivals, but It Still Faces Barriers

Global Media Intelligence 2025: United States

Global Media Intelligence 2025: United States

Report
Oct 30, 2025

US media habits show a split between heavy streaming and enduring live TV. Gaming, immersive tech, and short video add complexity, making the market both advanced and fragmented.

Infopack: Japan 2025

Infopack: Japan 2025

Report
Aug 18, 2025

Consumers in Japan have been slow to embrace digital technology, but they are gradually warming to it. Recent data shows consumers are changing their online shopping and media consumption behavior.

Facebook faces user declines in several key markets

Article
May 28, 2025

Facebook is projected to lose users in several major markets: Meta may need to lean more heavily on its other platforms to sustain growth.

The 12 most impactful retail acquisitions of 2022

Article
Dec 29, 2022

Economic uncertainty caused investors to grow cautious: Even so, there were several significant acquisitions in 2022.

Naver places a big bet on recommerce

Naver places a big bet on recommerce

Article
Oct 05, 2022

Naver sets its sights on the US with Poshmark acquisition: The South Korean tech giant plans to use its resources and ecommerce capabilities to create a “socially responsible and sustainable shopping experience.”

Discord eats into Meta’s messaging dominance

Discord eats into Meta’s messaging dominance

Article
Jul 14, 2022

In Q2 2022, Meta’s Messenger attracted 52% of the top 10 US messaging apps’ daily active users, down 6 percentage points from the same quarter two years earlier. Discord increased its share by 7 percentage points over the same period, riding a pandemic surge that has not dropped off.

Who’s leading, who’s gaining, and who’s the dark horse in the sprint to become a financial services super app

Article
Oct 28, 2021

Who’s winning the sprint to become a financial services super app: At Money20/20 USA, Insider Intelligence gave financial services executives an advance look at our upcoming matrix compiling some of the industry’s most comprehensive data about global financial services super apps.

Innovation in Asia: Southeast Asian shopping festivals highlight growing opportunities for entertainment and commerce tie-ups

Innovation in Asia: Southeast Asian shopping festivals highlight growing opportunities for entertainment and commerce tie-ups

Article
Oct 06, 2021

Singles’ Day, the online shopping festival invented by Chinese ecommerce giant Alibaba and held on November 11, is widely known in the West. Now, a series of similar “double-digit” shopping festivals from digital powerhouses Lazada and Shopee are driving ecommerce growth in Southeast Asia.

Global Mobile Messaging Forecast 2021

Global Mobile Messaging Forecast 2021

Report
Sep 13, 2021

The number of mobile messaging app users worldwide will rise by 6.1% in 2021, and new business features facilitate brand-consumer interactions.

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Global Ecommerce Forecast 2021

Global Ecommerce Forecast 2021

Report
Jul 07, 2021

The pandemic was disastrous for many retailers; we estimate that total retail sales worldwide plunged 2.8% in 2020. Though, while many physical stores were shuttered, digital retail sales soared by over 25% in a single year.

The Embedded Finance Explainer

The Embedded Finance Explainer

Report
Jan 14, 2021

Consumers’ growing willingness to get their financial services from non-FI providers is spurring consumer brands to embed financial elements in their products and services. But this new form of finance will mean dramatic changes for incumbent and startup FIs.

Global Mobile Messaging 2020

Global Mobile Messaging 2020

Report
Oct 21, 2020

Our new forecast for global mobile messaging app users shows that the pandemic has accelerated adoption of OTT messaging services, though not in every country nor to the same degree for every app.

Daily Forecast: How Do Facebook Messenger and WhatsApp Stack Up Worldwide?

Video
Dec 04, 2019

eMarketer global director of public relations Douglas Clark breaks down our usage figures for Facebook Messenger and WhatsApp worldwide.

Daily Forecast: Mobile Messaging App Line Grows in Japan, but Loses Share Elsewhere in APAC

Video
Dec 02, 2019

eMarketer global director of public relations Douglas Clark examines our usage figures for mobile messaging app Line and its prevalence in Asia-Pacific.

Daily Forecast: FB Messenger Carves Itself a Place in Japan and South Korea

Video
Sep 24, 2019

eMarketer forecasting director Shelleen Shum reveals how Facebook Messenger is faring in Japan and South Korea against market leaders Line and Kakao Talk, respectively.

Global Messaging Apps 2019

Global Messaging Apps 2019

Report
Sep 11, 2019

It’s official: WhatsApp Status ads are coming, likely sometime in 2020. And though paid advertising is just one piece of the puzzle for companies looking to connect with customers on WhatsApp, it’s a major change for the chat app, which has so far remained ad-free.

Artificial Intelligence Incubators

Artificial Intelligence Incubators

Report
Oct 09, 2018

Canada’s AI scene is hot and centers around a few key cities that are home to universities, startups and large enterprises determined to change digital marketing for the better.

Social Network Users in Asia-Pacific 2018

Social Network Users in Asia-Pacific 2018

Report
Sep 12, 2018

In 2018, Asia-Pacific will be Facebook’s fastest-growing region for users. Uptake in India will drive growth, with its audience increasing 17.3% to 216.1 million.

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