Licensed toys Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Licensed toys
Kidults push the global toy market to $123 billion as play extends beyond childhood
Article
Jun 09, 2026
Spending by consumers ages 15 and older has more than doubled since 2020.
Hasbro and Mattel highlight the growing gap in toy execution
Article
Feb 10, 2026
Hasbro shows the upside of franchise fit and timing as industry growth slows.
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