Lending Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Lending
Community Bank and Credit Union Trends 2025

Community Bank and Credit Union Trends 2025

Report
Jul 30, 2025

Community banks and credit unions face rising delinquencies, margin pressure, and a disconnect with young consumers. As M&As accelerate, institutions must modernize tech and retain local trust to survive.

Most prospective homebuyers lack the confidence to move forward

Article
Jun 06, 2025

Sixty percent of current and prospective homeowners are unsure whether it’s a good time to buy a home—the highest uncertainty in three years, per Bank of America’s report. Meanwhile, 75% of prospective buyers are waiting for mortgage rates to drop, up from 62% in 2023. Younger generations, especially Gen Z and millennials, are delaying homeownership, with ownership rates flatlining. Stagnant rental prices and economic uncertainty add to the hesitation. Lenders must modernize offerings, streamline processes, and explore alternative financing like crypto and peer-to-peer loans to convert hesitant buyers when the market improves.

Latin America’s Consumer Banking Opportunity

Latin America’s Consumer Banking Opportunity

Report
Mar 31, 2025

The Latin American consumer banking market is vast, yet over 40% of consumers are currently underbanked. Foreign banks looking to enter the market can tap this audience, but they should learn from and partner with local fintechs to do so.

US Home Lending Trends 2025

US Home Lending Trends 2025

Report
Mar 27, 2025

Learn which mortgage lending market disruptors financial institutions should prepare for—and possibly leverage to attract more customers—in 2025.

Block gets FDIC approval to lend directly to Cash App consumers

Article
Mar 14, 2025

The service advances Block’s goal of “banking our base” and could drive Cash App adoption.

Social media has changed banks’ playing field—and they must adapt quickly

Article
Nov 07, 2024

We explore how banks can best leverage popular platforms to reach potential customers.

Data Drop: 4 Charts on Cash-Back Credit Card Acquisition Features

Data Drop: 4 Charts on Cash-Back Credit Card Acquisition Features

Report
Oct 14, 2024

As competition for low-risk prospects heats up, cash-back credit card issuers must understand what features sway key demographics to sign up for a card. No annual fee, introductory rates, and rewards are central.

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Community Bank and Credit Union Trends

Community Bank and Credit Union Trends

Report
Jul 01, 2024

Community banks and credit unions were marked safe from the recent US regional bank collapses. But they’re still contending with unprecedented interest rates, an aging customer base, and disappointing core banking technology.

Young consumers have gravitated toward alternative lending solutions

Article
Jun 24, 2024

Young consumers want faster, easier access to funds than traditional lending options currently offer.

Consumer Lending Trends 2024

Consumer Lending Trends 2024

Report
Jun 20, 2024

Financial institutions are vying with nonbanks for customers in a sluggish lending market. Updating their marketing, lending, and product strategies can help attract and keep customers, slowing the outflow to nonbank lenders.

Customers don’t understand what factors into banks’ lending decisions—and they want more control

Customers don’t understand what factors into banks’ lending decisions—and they want more control

Article
Dec 01, 2023

Customers want more transparency in banks’ lending decision-making processes and more control over the data that factors into them.

US banks wrestle with the threat of new rules that will drastically increase capital requirements

US banks wrestle with the threat of new rules that will drastically increase capital requirements

Article
Jun 12, 2023

To comply with global banking rules set by the Basel Committee, some banks may need to up their reserves by 20%.

Mastercard deepens push into open banking with account owner verification

Article
Jun 07, 2023

The card network launched an account owner verification tool in Europe and partnered with Algoan to boost financial inclusion

Digital banking in the UK yields profits for Monzo and Chip—for now

Article
Jun 01, 2023

Monzo and Chip claim profitability, but UK conditions make their future outlook uncertain.

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