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Layoffs Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Layoffs

Amazon pulls the plug on dozens of its in-house brands

Article
Aug 10, 2023

Amazon is scaling back its private-label business: The company is cutting dozens of its brands in what appears to be a concession to the FTC.

US advertising industry loses 2,100 Jobs in March, marking biggest decline since January 2021

Article
Apr 11, 2023

Uncertainty looms over ad industry, producing a loss of 2,100 jobs in March: As AI advances and regulations toughen, agencies are caught in a difficult position.

Big Tech’s layoffs spread to IT services, HR services

Article
Mar 24, 2023

Big Tech layoffs in 2023 have already blown past 2022’s total—indicating that job cuts are expected to continue and that they’re now spreading to peripheral industries.

Meta's Zuckerberg acknowledges 'new economic reality,' announces additional layoffs and shift in strategy

Meta's Zuckerberg acknowledges 'new economic reality,' announces additional layoffs and shift in strategy

Article
Mar 15, 2023

Meta announces a new round of layoffs, saving the company $3 billion: The social giant is discontinuing support for NFTs and killing other projects due to declining revenue projections.

Startups already crippled by tech recession will struggle to find support post-SVB

Startups already crippled by tech recession will struggle to find support post-SVB

Article
Mar 15, 2023

SVB leaves void of startup support in its wake: Depositors may get their money back but they’ll lose the go-to institution for young companies accessing capital. Brace for startup failures.

Most of GM’s 58,000 US salaried employees get cash-to-quit offer letter amid EV shift

Most of GM’s 58,000 US salaried employees get cash-to-quit offer letter amid EV shift

Article
Mar 13, 2023

GM can’t afford workers and EVs: It’s offering the bulk of its US salaried employees voluntary severance. We can expect inflation, high interest rates, and automation to weigh on industry jobs.

Amazon and Sweetgreen find the tide has turned on positioning themselves as tech companies

Article
Mar 06, 2023

Tighter economic climate forces companies to focus on profitability: The paradigm shift away from long-term bets has driven changes everywhere from Amazon to Wayfair to Sweetgreen.

Alphabet-subsidiary Everyday Robots powers down amid zealous budget cuts

Alphabet-subsidiary Everyday Robots powers down amid zealous budget cuts

Article
Feb 27, 2023

Google unplugs its robotic arm: Everyday Robots is the latest cost-cutting casualty. The timing is risky given Microsoft’s ChatGPT-robotics research and a potentially robust robotics consumer market ahead.

The Daily: Lessons from the DTC/commerce world, more Twitter layoffs, and how Pinterest is getting on

Audio
Feb 27, 2023

On today's episode, we discuss how UGC can build trust, how measurement and marketing drive product strategy and being authentic to the channel you’re marketing on. "In Other News," we talk about what Twitter’s new round of layoffs mean for the social platform and how Pinterest has been getting on as of late. Tune in to the discussion with our analyst Jasmine Enberg and Jon Oberlander, CEO at Ampush / EVP Social at Tinuiti.

Banks cut staff in investment-related roles, but keep sustainability- and tech-related roles in their ranks

Banks cut staff in investment-related roles, but keep sustainability- and tech-related roles in their ranks

Article
Feb 21, 2023

Some banks are planning job cuts in areas related to investments. But others are adding and upskilling as the economic outlook strengthens.

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More than 100,000 tech workers laid off so far in 2023, but job opportunities are opening up

Article
Feb 15, 2023

Tech layoffs hit Twilio, LinkedIn, Ford, and Yahoo: We could be facing a secondary wave of cost-cutting in the tech field. The good news is opportunities are open in other industries.

PayPal’s Q4 earnings: Cost restructuring will fuel product innovation in 2023

Article
Feb 13, 2023

Its TPV grew 9% YoY, down from 23% a year ago. PayPal hopes to reinvigorate growth with cost restructuring and innovation efforts.

Affirm CEO eats his words after mounting losses lead to mass layoffs

Article
Feb 10, 2023

After touting a recession-proof business model, the BNPL firm slashed 19% of its workforce and will restructure to the tune of $39M.

Look past the layoff-related headlines, the number of people working in retail keeps growing

Article
Feb 06, 2023

Retail layoffs garner headlines but they’re not the full picture: The number of people working in retail continues to grow—we break it down.

Meta’s path to recovery paved by expensive layoffs

Article
Feb 03, 2023

Meta’s vow of efficiency marks renewed optimism: Meta shares rally after analysts upgrade stock due to Meta’s new, leaner direction. Meanwhile, the company continues to spend billions on an unrealized metaverse pivot.

Big Tech layoffs persist while workers struggle to navigate new opportunities

Article
Feb 01, 2023

Intel, Groupon, Workday announce layoffs: The historic bloodletting in Big Tech isn’t letting up anytime soon. While laid-off workers are left to evaluate their options, some companies are eager for Silicon Valley talent.

Google cutting 12,000 from its payroll to compensate for pandemic-era errors

Article
Jan 23, 2023

Thousands of Googlers get pink slips: As scavenging continues to rise among other industries, terminated workers shouldn’t be jobless for long. Meanwhile, Google is laser-focused on a revenue-driven AI strategy.

Microsoft is latest to jump on the tech layoffs bandwagon

Microsoft is latest to jump on the tech layoffs bandwagon

Article
Jan 19, 2023

Microsoft is the latest to resort to layoffs: The company is reducing its headcount by 5% as it pivots to plug AI into its key products, subscriptions, and cloud services. But AI still has a lot of hurdles to jump.

Big Tech’s layoffs reveal flaws in the industry

Article
Jan 10, 2023

2023 layoffs expose Big Tech’s dirty laundry: Tone deafness, overexpansion, and lack of focus on security are the industry’s pressing problems that need to be resolved before the economy recovers.

Goldman Sachs forced to ax 3,200 jobs in wake of costly gamble on Marcus diversification

Article
Jan 10, 2023

Mass layoffs at the Wall Street bank and a forecasted 46% drop in profits are symptomatic of the broader banking industry slowdown.

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