Among holiday shopping events in China, many outside the country have probably only heard of Singles’ Day. However, 618—which ecommerce giant JD.com launched to commemorate the company’s founding day—is gaining popularity. And given the global interest in a post-pandemic retail rebound, this year’s event was particularly worthy of attention.

This report explores our latest forecast for time spent with media in China, and how the coronavirus pandemic will impact our forecast for 2020 and beyond.

The Chinese-owned short-form video app TikTok exploded onto the social media landscape worldwide in 2019, but roadblocks could keep it from rapidly expanding its user base in 2020.

Consumption of digital video is booming. The number of new formats and innovative content has flourished. And traditional broadcasters are experimenting with digital channels to keep pace with the changing user behavior.