CSAM scanning halts as the ePrivacy Directive expires, complicating child safety as Greece and others eye youth social bans.

This FAQ explores how marketers can reach Gen Alpha amid tightening privacy rules and growing household influence.

Regulators are tightening rules around kids’ social media use. Classroom phone bans, age checks, and ad limits aim to protect minors—but will limit reach, targeting, and perhaps even budgets for marketers seeking youth attention.

18 bills aimed at strengthening online protections for minors advanced in the US House on Thursday, including a modified version of the Kids Online Safety Act (KOSA). Adapting strategies and preparing contingency plans for any youth online safety laws is essential for advertisers, especially as other regions like Australia go full steam ahead with regulation targeting minors’ online habits.

The Kids Online Safety Act advances in a contentious vote: The regulation would force social media companies to restrict certain content for minors, but much is up for debate.

Senate ramps up social media regulation for teens: Two landmark bills that require more protections for minors will move to the House.