This FAQ examines how email marketing is evolving in 2026, what challenges marketers face, and why the channel remains essential for brands that want direct access to their audiences.

Email’s reliability is no longer enough to offset rising consumer expectations. AI accelerates production and enhances relevance, while engagement, trust, and tougher inbox rules push marketers to rethink how they will use the channel in 2026.

Signal loss only makes email marketing more valuable: Our industry KPI data shows email open rates rising significantly, emphasizing the channel’s importance.

Klaviyo's IPO shines a spotlight on email marketing's vast reach: AI and personalization emerge as key strategies for brand engagement.

Clubhouse has buzz, but social audio isn’t as simple as it looks. The most promising marketing use cases are for thought leadership, virtual events, and influencer marketing.