Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Kids Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Kids
US Kids 2020

US Kids 2020

Report
Jan 13, 2020

This report looks at how digital technology fits into the daily lives of US kids—digital natives who, compared with teens and young adults, aren’t really all that digital.

Daily Forecast: Who’s Behind the Future of Smartphone Usage Growth in South Korea?

Video
Sep 05, 2019

eMarketer forecasting director Shelleen Shum breaks down our forecast for South Korean smartphone users, including what affected our recently raised projections.

Podcast: FTC Presses YouTube to Do More to Protect Children

Podcast: FTC Presses YouTube to Do More to Protect Children

Audio
Jun 22, 2019

eMarketer principal analyst Mark Dolliver and vice president of multimedia Paul Verna join host Marcus Johnson to discuss reports that the Federal Trade Commission is investigating YouTube for potential violations of children’s online privacy. Other topics on the agenda include Slack’s initial public offering and a study showing an increase in screen time among older users.

US Time Spent with Media 2019

US Time Spent with Media 2019

Report
May 30, 2019

Time spent with media by US adults has nearly stopped growing as the gains in digital usage do little more than offset the declines in time spent with TV and other old media.

US Parents Get Digital After Dark

US Parents Get Digital After Dark

Article
Apr 15, 2019

After their kids are tucked in, 71% of mothers and 60% of fathers use social media; 66% of mothers and 53% of fathers said they talk on the phone or text. Moms are more likely than dads to use this time for interaction with people outside of the household, according to an August 2018 survey by Brigham Young University and Deseret News.

Podcast | How Kids Earn, Save and Spend

Podcast | How Kids Earn, Save and Spend

Audio
Jan 25, 2019

In the latest episode of "Behind the Numbers," we're checking in with the youngest generation, and looking at their relationship with money. Analyst Mark Dolliver digs into the data about how kids earn money, how much they save and what they are spending it on.

Assessing US Kids as Digital Overusers

Assessing US Kids as Digital Overusers

Article
Dec 21, 2018

Kids continue to be an anomaly of the digital era. While few have smartphones or inhabit the social networks that preoccupy teens and adults, their sheer amount of screen time nonetheless manages to feel like a national crisis.

How Many Teens Use Wearables?

Article
Dec 17, 2018

Adoption of wearables among teens is low. Just one in 10 internet users ages 12 to 17 will use a wearable device in 2018.

Podcast | The Question of Kids' Screen Time

Podcast | The Question of Kids' Screen Time

Audio
Dec 17, 2018

In the latest episode of "Behind the Numbers," eMarketer's demographics specialists, Mark Dolliver and Jennifer Pearson, consider the latest data about children's screen time. How much time are kids spending in front of screens, and what does it mean for their health and well-being?

US Kids and Digital 2018

US Kids and Digital 2018

Report
Dec 12, 2018

Mostly lacking smartphones and largely excluded from social networking, kids (i.e., those younger than teens) still manage to rack up a lot of screen time in their distinctive digital lives.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

The Digital Video Series: Kids & Teens | Infographic

Article
Nov 26, 2018

While kids are not likely to own a smartphone or have a large social media presence, video dominates their digital activity.

Are Kids and Teens Using Smart Speakers?

Article
Oct 29, 2018

Kids and teens may not be old enough to buy a smart speaker, but that's not stopping them from spending a lot of time with voice technology.

The Ultimate Parental Threat? Taking Kids' Phones Away

The Ultimate Parental Threat? Taking Kids' Phones Away

Article
Aug 13, 2018

Although their children are digital natives, many US parents worry their kids are too enthralled by device screens. But the remedies have downsides, too.

Parents Are More Likely to Seek Out a Deal

Parents Are More Likely to Seek Out a Deal

Article
Aug 01, 2018

With more than half of US households with children feeling financially strained, many parents look for what’s on sale or use coupons to save money.

Kids Are Spending More Time with Voice, but Brands Shouldn't Rush to Engage Them

Kids Are Spending More Time with Voice, but Brands Shouldn't Rush to Engage Them

Interview
Jul 12, 2018

Dylan Collins, CEO of SuperAwesome, a kids-under-13-oriented technology provider, spoke with eMarketer's Sean Creamer about why kids are active users of voice-based technology.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Already have a subscription?Sign In
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or