This report looks at how digital technology fits into the daily lives of US kids—digital natives who, compared with teens and young adults, aren’t really all that digital.
eMarketer forecasting director Shelleen Shum breaks down our forecast for South Korean smartphone users, including what affected our recently raised projections.
eMarketer principal analyst Mark Dolliver and vice president of multimedia Paul Verna join host Marcus Johnson to discuss reports that the Federal Trade Commission is investigating YouTube for potential violations of children’s online privacy. Other topics on the agenda include Slack’s initial public offering and a study showing an increase in screen time among older users.
Time spent with media by US adults has nearly stopped growing as the gains in digital usage do little more than offset the declines in time spent with TV and other old media.
After their kids are tucked in, 71% of mothers and 60% of fathers use social media; 66% of mothers and 53% of fathers said they talk on the phone or text. Moms are more likely than dads to use this time for interaction with people outside of the household, according to an August 2018 survey by Brigham Young University and Deseret News.
In the latest episode of "Behind the Numbers," we're checking in with the youngest generation, and looking at their relationship with money. Analyst Mark Dolliver digs into the data about how kids earn money, how much they save and what they are spending it on.
Kids continue to be an anomaly of the digital era. While few have smartphones or inhabit the social networks that preoccupy teens and adults, their sheer amount of screen time nonetheless manages to feel like a national crisis.
Adoption of wearables among teens is low. Just one in 10 internet users ages 12 to 17 will use a wearable device in 2018.
In the latest episode of "Behind the Numbers," eMarketer's demographics specialists, Mark Dolliver and Jennifer Pearson, consider the latest data about children's screen time. How much time are kids spending in front of screens, and what does it mean for their health and well-being?
Mostly lacking smartphones and largely excluded from social networking, kids (i.e., those younger than teens) still manage to rack up a lot of screen time in their distinctive digital lives.
While kids are not likely to own a smartphone or have a large social media presence, video dominates their digital activity.
Kids and teens may not be old enough to buy a smart speaker, but that's not stopping them from spending a lot of time with voice technology.
Although their children are digital natives, many US parents worry their kids are too enthralled by device screens. But the remedies have downsides, too.
With more than half of US households with children feeling financially strained, many parents look for what’s on sale or use coupons to save money.
Dylan Collins, CEO of SuperAwesome, a kids-under-13-oriented technology provider, spoke with eMarketer's Sean Creamer about why kids are active users of voice-based technology.
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