Kantar Trends & Statistics
US CPG Digital Ad Spending 2019
CPGs are increasing their search budgets, but private-label competition and mergers and acquisitions activity is hampering overall ad spending growth.
US Healthcare and Pharma Digital Ad Spending 2019
Healthcare and pharma ad spend is growing at a similar pace to other verticals, but FDA regulations and strict privacy laws restrict overall budgets.
US Media and Entertainment Digital Ad Spending 2019
Media and entertainment companies are increasing their digital ad spend at a greater rate than other verticals as revenues surge in the music and film industries and digital video and gaming platforms try to outcompete one another.
US Telecom, Computing Products and Consumer Electronics Digital Ad Spending 2019
Telecom and consumer electronics companies are increasing their digital ad spend as they adjust to rapidly changing technology developments.
Do Marketers Use Gender Stereotypes?
Worldwide, 76% of female and 88% of male marketers believe they avoid gender stereotypes when creating advertisements, according to “Getting Media Right 2018,” a global survey from Kantar.
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