Journalism Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Journalism

America Is Rewriting Its Relationship with News | Behind the Numbers

Audio
Mar 30, 2026

In today’s podcast episode, we discuss the various reasons why Americans consume news, how they receive information, and the evolving behaviors emerging from their growing distrust of the news media. Join Senior Director of Podcasts and host Marcus Johnson, along with Vice President of Research Jennifer Pearson and Associate Director of Research at Pew Research Center, Michael Lipka. Listen anywhere, or watch on YouTube and Spotify.

Semafor’s success comes from less advertising, more events

Semafor’s success comes from less advertising, more events

Article
Jan 08, 2026

Semafor’s rise shows publishers are supplementing inconsistent ad revenues with events and sponsorships.

Google faces first major publisher lawsuit over AI Overviews

Google faces first major publisher lawsuit over AI Overviews

Article
Sep 15, 2025

Penske Media, owner of Rolling Stone, Billboard, and Variety, has filed the first major US publisher lawsuit against Google over its AI Overviews feature. The company alleges Google’s summaries exploit journalism while diverting traffic that previously supported ad and affiliate revenues. Penske says affiliate earnings dropped by a third as AI Overviews appeared on 20% of searches. Google calls the suit “meritless,” but traffic declines reported by others suggest otherwise—placing AI Overviews at the center of a looming legal test for publisher survival.

Behind the Numbers: Is Brand Safety “Out of Vogue” and How Publishers Are Trying to Alleviate Brands’ Fears

Audio
Feb 14, 2025

On today’s podcast episode, we discuss how marketers (and consumers) currently feel about brand safety, how publishers are trying to assuage brands’ concerns, and what comes after ‘brand suitability’. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Director of Briefings Jeremy Goldman, Vice President Paul Verna, and co-founder and CEO of Mobian Jonah Goodhart. Listen everywhere and watch on YouTube and Spotify.

Generative AI for Media Sellers

Generative AI for Media Sellers

Report
Jan 08, 2025

For publishers, genAI is changing everything from search referrals to the way they produce content.

Market exhilaration over ChatGPT could mean the end of caution

Market exhilaration over ChatGPT could mean the end of caution

Article
Jan 30, 2023

Dazzled, dazed, and confused by ChatGPT: Its creators were unsure about releasing a technology they’re now warning about as adoption skyrockets. Legislators respond to alarm bells with mixed messages.

The Weekly Listen: HQ2 Nail-Biter, Blockchain Bobble, and the Sweet Taste of Virtual Reality

Audio
Oct 21, 2018

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include Amazon's hunt for the perfect second home, a blockchain startup comes up short with a crypto offering, and a new study suggests that virtual reality can actually tingle the taste buds.

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