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Jewelry Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Jewelry
US Fashion Ecommerce 2026

US Fashion Ecommerce 2026

Report
Feb 06, 2026

US fashion ecommerce is maturing just as AI, social commerce, and resale gain traction. Slower growth and costly returns are raising the stakes, reshaping how consumers discover, decide, and buy.

Luxury shoppers are pulling back from prestige beauty

Luxury shoppers are pulling back from prestige beauty

Article
Dec 10, 2025

Luxury handbags and leather goods purchases dropped 12.8 percentage points among US adult luxury buyers since 2022, according to a September report from EMARKETER and Bizrate Insights.

Luxury Ecommerce 2025

Luxury Ecommerce 2025

Report
Oct 30, 2025

As the market for personal luxury goods emerges from a prolonged period of recalibration, growth hinges on fostering innovation and engagement with core consumers across the globe.

US Luxury Consumers and Their Path to Purchase

US Luxury Consumers and Their Path to Purchase

Report
Feb 14, 2025

With luxury poised for a modest recovery in 2025, brands and retailers need to understand consumers’ buying habits and intentions in the world’s largest personal luxury goods market to win a share of spending.

Kohl’s difficult Q3 is a bad sign for its holiday prospects

Article
Nov 27, 2024

Kohl’s is in trouble: The struggling department store hopes a new CEO will rescue it from a series of missteps that weighed heavily on its Q3 performance.

Luxury Ecommerce 2024

Luxury Ecommerce 2024

Report
Nov 20, 2024

Luxury brands are grappling with downturns in the US and China, the largest markets for personal luxury goods, and will have to seize opportunities for growth from new markets and product innovation.

Kay Jewelers targets Gen Z, millennials with brand refresh

Article
Sep 25, 2024

Kay Jewelers refreshes brand, invests in store upgrades to maximize “Zillennial” appeal: The retailer hopes that more personalized experiences, along with a wider selection of fashion jewelry, will win over younger audiences.

Kendra Scott courts Gen Z with community, co-creation

Article
Nov 21, 2023

As Gen Zers grow up and their purchasing power expands, they’re redefining the relationship between brand and consumer, expecting brands to be community-focused, authentic, and culturally relevant.

Kendra Scott courts Gen Z with community, co-creation

Article
Nov 07, 2023

As Gen Zers grow up and their purchasing power expands, they’re redefining the relationship between brand and consumer, expecting brands to be community-focused, authentic, and culturally relevant.

Luxury Ecommerce 2023

Luxury Ecommerce 2023

Report
Oct 09, 2023

As the dust settles on luxury’s big post-pandemic rebound, high-end brands will have to become savvier and more flexible to meet evolving consumer demands.

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David’s Bridal is the latest speciality retailer to struggle for survival

Article
Apr 18, 2023

Wedding demand is returning to prepandemic levels: But that won’t be enough to save David’s Bridal, even as jeweler Signet prepares for a wave of engagements.

Category winners and losers in 2022

Article
Dec 21, 2022

Which categories performed best in 2022—and which struggled? Inflation drove consumers to spend more on essentials like groceries, at the expense of discretionary categories.

What's in store for eBay?

Article
Jul 21, 2022

Despite a less-than-stellar Q2, eBay still has few tricks up its sleeve.

US Ecommerce by Category 2022

US Ecommerce by Category 2022

Report
Mar 21, 2022

US retail sales growth will stabilize in 2022, but changes wrought by two years of the pandemic will drive growth in online automotive and grocery sales.

US jewelry sales rebound in 2021 after a decline in 2020

Article
Feb 17, 2022

US jewelry sales grew 27.5% in 2021 to reach $47.1 billion, making up 8.8% of the apparels and accessories category.

Mars Wrigley Teams Up with Bumble to Boost Consumer Connections on Valentine’s Day

Mars Wrigley Teams Up with Bumble to Boost Consumer Connections on Valentine’s Day

Article
Feb 13, 2020

Consumers in the US are planning to spend roughly $196 on Valentine’s Day this year, an increase of 21% over 2019, according to research from the National Retail Federation (NRF).

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