Jcpenney Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Jcpenney

Holiday spending soars, more AI ads: What you missed

Article
Jan 02, 2026

It may be a new year, but we’re still catching up on what happened during the last week of 2025. Here’s everything you may have missed.

Decoding the mixed signals of the 2025 holiday season

Article
Dec 15, 2025

"Consumers are conditioned to spend even when they're feeling pressured. Nearly a third of consumers were prepared and ready to take on debt this season to make their holiday purchases,” said our analyst Zak Stambor on a recent episode of “Behind the Numbers.”

Walmart bought a mall—here's what happens next

Article
Feb 26, 2025

Walmart recently bought Monroeville Mall near Pittsburgh, signaling either a massive retail expansion plan or a shrewd real estate grab. Either way, the purchase strengthens Walmart's market foothold while adding rental income. This isn't a random acquisition but a calculated move.

Amazon’s tech, Temu’s ads, and Sephora’s entertainment endeavor top January’s list of most interesting retailers

Article
Feb 03, 2025

In January, the most interesting retailers capitalized on New Year’s trends like resolutions, lower-alcohol consumption, and an influx of holiday returns. Poshmark and Sephora introduced new partnerships, while Amazon and Temu increased their own retail media-related offerings. Here are the eight most significant retail developments of January 2024, ranked by their potential market impact.

JCPenney merges with Forever 21 owner Sparc Group to form Catalyst Brands

Article
Jan 09, 2025

JCPenney joins forces with Aeropostale’s owner to form Catalyst Brands: The new company aims to tap into its vast pool of customer data to cross-sell across its portfolio.

Why user-generated content matters and how brands can boost effectiveness

Article
Oct 01, 2024

Last month, JCPenney announced it was partnering with Bazaarvoice Visual Syndication Network to collect and post user-generated content (UGC) on its website’s product display pages. The department store is hardly the first retailer to recognize the value of UGC—over a quarter (28.4%) of ecommerce marketers in North America believe that images/video from real customers (aka UGC) is the type of visual content that impacts purchase decisions the most, according to a May 2023 survey from Nosto.

High-profile retailers are shuttering stores, but that doesn’t mean a broader ‘retailpocalypse’ is imminent

High-profile retailers are shuttering stores, but that doesn’t mean a broader ‘retailpocalypse’ is imminent

Article
Jan 11, 2023

Beware of the ‘retailpocalypse’ narrative: While retailers such as Gap and Macy’s shutter stores, there’s no sign that a broader bust is imminent.

Even if the US avoids a recession, it may not steer clear of the return of the retail apocalypse

Article
Dec 16, 2022

A wave of store closures could hit in 2023: Slowing sales amid a broader economic slowdown could force mid-tier retailers to shutter brick-and-mortar stores.

Bloomingdale’s store closure demonstrates why malls need to evolve

Bloomingdale’s store closure demonstrates why malls need to evolve

Article
Aug 29, 2022

Malls need to change: As department stores right-size and shift to smaller formats, mall operators need new types of businesses to drive people to their shopping centers.

What JCPenney’s Early Pandemic Failure Means for Its Back-to-School Efforts

What JCPenney’s Early Pandemic Failure Means for Its Back-to-School Efforts

Article
Aug 30, 2020

While JCPenney saw some solid ecommerce gains pre-pandemic, it has struggled to keep that momentum going in the months that followed. The retailer’s market share not only fell significantly—and remained down—as its advances were dwarfed by competitors who proved to be more adept at ecommerce, but the company also filed for Chapter 11 bankruptcy mid-May, along with plans to close roughly a third of its 846 stores within the next two years.

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Is Omnichannel Retail Brick-and-Mortar’s Saving Grace?

Article
Jun 29, 2020

It’s long been understood that US retail is over-stored. The US has more retail space per capita than any other country in the world, according to a 2018 analysis by Cowen and Company, at about 23.5 square feet per person compared to Canada, which is second on the list at 16.8 square feet.

Veteran CMO Jeanniey Mullen on the Four CMO Types and Why She's a Hybrid

Article
Feb 20, 2020

The first-ever CMO of a young company has to do something slightly different from one stepping into the same role for a legacy brand. When DailyPay’s Jeanniey Mullen was appointed as the financial tech company’s first CMO in July 2019, she wanted to transform the payroll landscape.

US 2018 Holiday Season Review and 2019 Preview

US 2018 Holiday Season Review and 2019 Preview

Report
Feb 21, 2019

2018 was a banner year for US holiday retail sales across both brick-and-mortar and ecommerce. But with more economic uncertainty ahead, the 2019 holiday season is not shaping up to be quite as strong.

Shopping Holidays Around the World

Shopping Holidays Around the World

Report
Nov 13, 2018

Singles’ Day is the world’s biggest shopping event, and Black Friday is just around the corner. Holiday shopping is a major driver of retail and ecommerce around the world, but spending and which holidays drive the most activity vary by region.

Offline Retail Is Rebalancing

Offline Retail Is Rebalancing

Article
Sep 05, 2018

Doom and gloom often surrounds discussion of brick-and-mortar retail. It's hard not to see the demise of traditional stores like Sears and Toys 'R' Us as bellwethers for the industry. Many stores are closing locations but is it as dire as it seems on the surface?

Amazon Prime Day 2018 Unboxed

Amazon Prime Day 2018 Unboxed

Report
Aug 21, 2018

Amazon Prime Day has emerged as a fast-growing retail promotion that’s altered the mid-summer and back-to-school shopping landscape. This report examines what consumers shopped for and bought on Prime Day, and the implications for Amazon and competing retailers.

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