Although a growing percentage of ad spending around TV content is happening through addressable, programmatic, and connected TV channels, making advertising more accountable, holistic campaign metrics that cut across the linear and digital domains remain elusive.

The TV upfronts look to bounce back in 2021 after a tough year resulting from disruptions wrought by the pandemic.

Addressable and programmatic TV ad spending continues to rise as the TV industry undergoes technological change.

Attributing revenues to marketing touchpoints is one of marketers’ most challenging yet vital tasks. Read on to learn how marketers are approaching the journey to holistic attribution.

TV ad spending takes a hit as marketers adjust their budgets amid a recession.

COVID-19 has altered the relationship between TV viewership supply and advertising demand.

With more viewers leaving traditional TV for digital streaming options, marketers are figuring out how to comprehensively measure their video audiences.

As more people cut the cord, viewers are increasingly tuning in to live digital video services.