Issuers should design products around value and essentials as consumers demonstrate resilience
BNPL providers must focus on engagement over acquisition as the space matures. As installments become a budgeting tool and expand into higher-ticket categories, providers face rising competition to own more of consumers’ everyday spending.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.