Social media is crucial for B2B marketing success. However, B2B marketers’ ages may be affecting their campaigns’ effectiveness. Younger B2B marketers are leading the way in leveraging social media and data-driven strategies.

Automation and AI are enhancing email marketing with improved personalization and efficiency.

TikTok has broken social media with its addictive short-form videos, according to The Economist. While “broken” may be a bit strong, our analyst Debra Aho Williamson agrees that TikTok has irrevocably changed the way we engage with social media, including how much time we spend on the platform.

Because data clean room technology is so new, it involves a lot of trial and error for marketers to get their strategy right. However, there are ways that brands can set themselves up for success, including creating a strategy that can be used across multiple clean rooms, having an identity solution in place, and working toward a holistic customer view.

This year, time spent with digital video will officially surpass time spent with TV among US adults. Video advertising is also moving toward digital as advertisers set their sights on connected TV and social video, and even take advantage of retail media networks’ video opportunity. Whether you’re pitching a video ad campaign or reevaluating a tight ad budget, here are five charts that will help with the how, what, where, when, and why of video advertising. Whether you’re pitching a video ad campaign or reevaluating a tight ad budget, here are five charts that will help with the how, what, where, when, and why of video advertising.

The tenure of chief marketers is shrinking each year, while responsibilities grow. To survive, CMOs need to redefine their remit to align with the business, advocate for the customer, and deliver results.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salsify's SJ Petteruti, principal go-to-market (GTM) strategist, and Jon Herman, data analyst, for this Tech-Talk Webinar. They unpacked the holiday shopping season and shared expert tips for finding success in 2021.