YouTube has been the OG for video creators for years, but now the social properties are making bigger inroads into this popular content format. That’s bringing new ways for marketers to work with creators on Facebook, Snapchat, TikTok and more.

This report covers key events in the global social media market, new data, trends and business activity in Q2 2019. It also includes our updated forecasts for social network users in Asia-Pacific, Europe, Latin America and worldwide.

Facebook’s annual f8 conference is aimed at developers, but it included a range of announcements that will impact marketers as well. In this report, we go beyond the news and unpack what those announcements mean.

With the exception of China and a few other countries, marketers across the globe are starting to focus their influencer marketing efforts on microinfluencers.