Incumbent banks Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Incumbent banks
US Mobile Banking Emerging Features Benchmark 2024

US Mobile Banking Emerging Features Benchmark 2024

Report
Nov 21, 2024

Our eighth annual study reveals which of the 10 largest US banks lead in mobile app innovation, based on an exclusive survey of which features mobile banking users value most.

US Digital Account Opening Forecast 2023

US Digital Account Opening Forecast 2023

Report
Sep 06, 2023

In 2023, 92.3% of the 5.2 million accounts opened digitally will be with incumbent banks, as digital-only banks fall victim to economic uncertainty and intense fintech competition.

US savers are keeping their deposits with larger banks rather than higher-yielding alternative accounts

US savers are keeping their deposits with larger banks rather than higher-yielding alternative accounts

Article
Dec 09, 2022

They’re saving in accounts at bigger banks and avoiding other high-yield options. It’s not clear if that’s brand loyalty or inertia.

The Banking & Payments Show: Which big bank has the most digital trust?

Audio
Nov 21, 2022

On today's episode, we discuss what impacts customers’ trust in their banks. Using examples from Insider Intelligence's benchmark study, we dive deep in our “Story by Numbers” segment to demonstrate the power of fostering trust. In a new segment called “The Rankings,” we talk about where incumbent banks and neobanks rank in the digital benchmark and why. Join the discussion with host Rob Rubin and our analyst Tiffani Montez.

Spotlight: US Digital Account Opening Forecast 2022

Spotlight: US Digital Account Opening Forecast 2022

Report
Oct 21, 2022

Digital account opening volume will tank in 2022 due to economic volatility. But slow growth will resume in 2023, fueling fierce competition.

CFPB asks: How can big banks improve customer service?

CFPB asks: How can big banks improve customer service?

Article
Jun 16, 2022

It wants to know what obstacles the public faces when seeking customer service help at big banks. Here’s why banks of all sizes should focus on the customer experience.

The UK Digital-Only Banks Report

The UK Digital-Only Banks Report

Report
Dec 14, 2021

This report explores what’s driving UK neobanks’ growth and how incumbents can defend their share of the digital bank account holder market.

Canada Mobile Banking Emerging Features Benchmark 2021

Canada Mobile Banking Emerging Features Benchmark 2021

Report
Apr 16, 2021

This inaugural study, weighted based on responses to a consumer survey, ranks the seven largest Canadian financial institutions by assets according to their mobile banking capabilities. It presents detailed benchmarking data on the availability of 42 mobile features, selected by analysts based on their propensity to set FIs apart.

The US Neobank Competitive Edge Report 2020

The US Neobank Competitive Edge Report 2020

Report
Dec 21, 2020

This inaugural scorecard, weighted based on responses to a primary consumer survey, ranks the four largest US neobanks by user count according to their advanced mobile banking capabilities. The report presents detailed benchmarking data on the availability of 47 mobile features, selected by analysts based on the features’ propensity to help neobanks differentiate themselves from competitors. It is a companion to the 2020 US Mobile Banking Competitive Edge Report, which ranks the 25 largest US financial institutions by assets.

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The US Mobile Banking Competitive Edge Report 2020

The US Mobile Banking Competitive Edge Report 2020

Report
Dec 04, 2020

This annual scorecard, weighted based on responses to a consumer survey, ranks the 25 largest US financial institutions by assets by their mobile banking capabilities. The report presents detailed benchmarking data on the availability of 42 mobile features, selected by analysts based on the features’ propensity to help financial institutions differentiate themselves from competitors.

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