Inclusion Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Inclusion

Banks should follow fintech’s example to bridge the Latino banking divide

Article
Oct 02, 2023

FIs must prioritize inclusion of the booming Latino community, which faces barriers in traditional banking—but shows high fintech engagement.

Colorado passes law to prevent AI-generated discrimination in life insurance

Article
Sep 29, 2023

It’s the first state to require insurers to establish such rules. As others consider similar laws, insurers need to stay one step ahead in combating bias.

The CFPB’s reprimand of Trident Mortgage for redlining is bolstered by employee emails

The CFPB’s reprimand of Trident Mortgage for redlining is bolstered by employee emails

Article
Aug 19, 2022

The case raises the question of how firms could ignore the pervasiveness of diversity and inclusion. And it also exacerbates bankings’ communication tool problem.

All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda

Article
Jun 21, 2022

Here's what you missed at Cannes so far: the future of advertising, inclusivity, and sustainability are themes that keep coming up.

Verizon’s DEI efforts reflect corporate America’s evolving perspective on such initiatives’ merits

Verizon’s DEI efforts reflect corporate America’s evolving perspective on such initiatives’ merits

Article
Jun 07, 2022

Diversity, equity, and inclusion is seen as a marketing imperative: Verizon announced the results from its initiative to drive DEI change.

Target’s diversity-focused media fund comes as consumers increasingly care about DEI in advertising

Target’s diversity-focused media fund comes as consumers increasingly care about DEI in advertising

Article
May 17, 2022

Brands and retailers increasingly focus on DEI initiatives: Target’s $25 million in paid media to diverse-owned/founded firms is the latest in a number of corporate commitments.

Fit, quality, and trust among DEI elements important to Black consumers

Fit, quality, and trust among DEI elements important to Black consumers

Article
Apr 29, 2022

A commitment to diversity, equity, and inclusion (DEI) is critical to Black shoppers—but there’s more to DEI than hiring and employee-engagement practices.

Spotlight: Black Consumers 2022

Spotlight: Black Consumers 2022

Report
Apr 27, 2022

Nearly 1 in 5 Black consumers in the US view brands as generally disingenuous for holding Black History Month promotions, recent research shows. A partnership with Black consumers should start with a deep understanding and appreciation of the elements that make them, as individuals and as a group, unique.

Brands step up efforts to reflect diversity in their products and spending

Brands step up efforts to reflect diversity in their products and spending

Article
Feb 25, 2022

Brands look to better serve minority audiences: The growing buying power of US Hispanic, Black, and other communities of color means diversity can be good for business.

US Generation Z Demographic and Psychographic Overview

US Generation Z Demographic and Psychographic Overview

Report
Nov 12, 2021

Generation Z represents more than 20% of the US population and has a collective buying power of $143 million. This report presents a demographic and psychographic overview of Gen Z and offers insights into what makes them tick.

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Hispanic consumers remain an underserved demographic for many marketers

Article
Sep 25, 2021

Many marketers have yet to fully understand the Hispanic consumer: advertising and film remain two areas where inclusion remains an opportunity

How brands in Latin America can leverage the power of advertising to address social causes

How brands in Latin America can leverage the power of advertising to address social causes

Article
May 17, 2021

Many consumers in Latin America are no longer content to let brands sit on the sidelines of tough conversations. The events of 2020 have increased the public’s expectation that companies will take a stand on top-of-mind social causes, such as discrimination, poverty, and climate change.

Brands in Latin America are striving for more diversity in their advertising

Brands in Latin America are striving for more diversity in their advertising

Article
May 12, 2021

The region is home to one of the world’s most racially diverse populations, yet many groups remain underrepresented, excluded, or stereotypically portrayed in the advertising there.

Analyst Take: How Brands in Latin America Are Addressing Diversity and Representation in Advertising

Analyst Take: How Brands in Latin America Are Addressing Diversity and Representation in Advertising

Report
May 06, 2021

Brands in Latin America are striving to be more inclusive, especially of groups who have been historically underrepresented, excluded, and stereotypically portrayed in advertising.

Around the World with ... Representation in Advertising: How ads are changing to better reflect society

Around the World with ... Representation in Advertising: How ads are changing to better reflect society

Audio
Mar 22, 2021

On today's episode, we discuss representation in advertising: What does it mean to ban the concept of "normal," how are some advertisers pivoting toward realism, and how are demographic groups being portrayed in ads? Tune in to listen to the discussion as eMarketer senior analyst Bill Fisher hosts senior analyst Jasmine Enberg, research director Matteo Ceurvels, and senior researcher at Insider Intelligence Man-Chung Cheung.

LGBTQ+ consumers value brand support beyond Pride Month

Article
Jan 04, 2021

By conservative estimates, LGBTQ+ individuals make up approximately 4.5% of the US population, but account for 8%— approximately $1 trillion—of the country’s disposable income, according to a 2020 report from Kearney.

Pandemic presents new opportunities to boost accessibility

Pandemic presents new opportunities to boost accessibility

Article
Dec 02, 2020

Though US law requires most public and private companies to make their websites and digital experiences accessible to people with disabilities, many are still missing the mark. But as the pandemic forces more people to work, study, shop, and conduct business online, it is empowering the disability community. Brands are turning to new technology and inclusive design to boost accessibility and extend their outreach.

Consumers expect brands to be inclusive

Consumers expect brands to be inclusive

Article
Nov 25, 2020

In the midst of social upheaval in the US, many marketers are striving to be more inclusive, especially as they relate to people who have been historically underrepresented, excluded, and stereotypically portrayed. By embracing and reflecting real-world diversity, they can build greater brand affinity and deeper customer relationships while working to effect positive change.

People with disabilities are an underserved community with money to spend

People with disabilities are an underserved community with money to spend

Article
Nov 20, 2020

People with disabilities make up a large, but diverse and underserved, segment of the US population. According to recent statistics from the CDC, 67 million adults in the US—or 26% of the population—report living with at least one type of disability.

Nike leads consumer brands for diversity in advertising

Nike leads consumer brands for diversity in advertising

Article
Nov 18, 2020

Though many companies struggle with diversity and inclusion in their advertising, some are making strides.

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