In-store Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for In-store
Experiential Retail Encourages Greater In-Store Shopping for Consumers This Holiday Season

Experiential Retail Encourages Greater In-Store Shopping for Consumers This Holiday Season

Article
Sep 25, 2019

In-store shopping is seeing a resurgence as retailers continue to provide consumers with convenient and exciting purchase experiences. And with the holidays approaching, it’s important for retailers to evolve their in-store strategies to encourage repeat shopping.

Consumers Don’t Mind Giving Away Some Personal Data, if the Price Is Right

Consumers Don’t Mind Giving Away Some Personal Data, if the Price Is Right

Article
Aug 27, 2019

As privacy concerns continue to rise, you’d think consumers would be dubious about sharing their data. But according to a number of surveys on the topic, that’s not necessarily the case—especially if they get some value out of it.

Gen Zers Are Turning to BOPUS for Instant Gratification

Gen Zers Are Turning to BOPUS for Instant Gratification

Article
Aug 19, 2019

"Buy online, pick up in-store" is a retail service that a dominant proportion of today's youngest consumers are taking advantage of, according to Package Concierge.

Consumers Agree: In-Store Checkout Needs to Be Quick and Easy

Consumers Agree: In-Store Checkout Needs to Be Quick and Easy

Article
Mar 27, 2019

More than four in five internet users worldwide said a quick and easy checkout was the most valued aspect of the shopping experience, making it the highest ranked response to a January 2019 survey from iVend Retail.

Here's Why Stores Still Matter in the Digital Age

Article
Mar 25, 2019

While retail ecommerce sales are growing rapidly in the US, brick-and-mortar shopping is still important to consumers. They’ll spend almost 90% of their retail dollars in person this year, and a large portion of that foot traffic comes from webrooming.

The Future of Retail 2019

The Future of Retail 2019

Report
Dec 05, 2018

Retail is in the midst of a transformation, at both physical stores and online. This report examines 10 trends that will most shape retail in the year ahead.

UK Retail and Ecommerce 2018

UK Retail and Ecommerce 2018

Report
Nov 19, 2018

Digital plays a bigger role in UK retailing than ever, but the physical store isn’t dead. Rather, consumers want a seamless experience that allows them to switch between channels, devices and locations at will.

Holiday Shoppers—Especially Young Adults—Still Want Amazing In-Store Experiences

Holiday Shoppers—Especially Young Adults—Still Want Amazing In-Store Experiences

Interview
Oct 04, 2018

Jaime Bettencourt, senior vice president of premier sales and account management at Mood Media, explains why retailers shouldn't neglect the brick-and-mortar experience.

Using Marketing Data for Merchandising

Using Marketing Data for Merchandising

Report
Sep 06, 2018

Many companies now use big data to optimize marketing efforts, but what about broader company initiatives? eMarketer explores how some firms are using marketing data to power product and merchandising efforts.

No Retail Tech, Please. We're Affluent

No Retail Tech, Please. We're Affluent

Article
Aug 21, 2018

About one in five affluent consumers in the US make no use of any technology while in stores. That’s right: no price checks on a smartphone while shopping, no taking pictures of products and certainly no mobile payments.

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US Omnichannel Retail StatPack 2018

US Omnichannel Retail StatPack 2018

Report
Jul 30, 2018

This StatPack provides a visual overview of major omnichannel retailing trends in the US.

Holiday Shopping in Europe

Holiday Shopping in Europe

Report
Apr 17, 2018

This report analyzes the holiday shopping habits of consumers in Europe, particularly the adoption of Black Friday.

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