In stream ads Trends & Statistics
EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for In stream ads
YouTube Shorts becomes first short-form platform to earn MRC accreditation
Article
Jun 04, 2026
YouTube Shorts earns MRC stamp: Shorts is the first short-form platform accredited, giving brands third-party backing on safety systems.
Short-form video dominates Gen Z digital consumption, with 85% watching weekly
Article
Mar 16, 2026
Short-form video rules Gen Z as 85% watch weekly, fueling discovery and sales.
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