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EMARKETER

Iheartradio Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Iheartradio
What’s Holding Programmatic Audio Back?

What’s Holding Programmatic Audio Back?

Article
Aug 10, 2018

Programmatic audio is growing, but it is hampered by a lack of scale, disagreement over ad specs and reluctance from ad buying platforms to build audio-specific features.

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