Iheartradio Trends & Statistics
Podcasting in Canada 2020
More than a third of adult consumers in Canada are podcast listeners, a growing and lucrative audience for brand engagement.
Being a Radio CMO in the Era of Digital Audio: An Interview With iHeartMedia's Gayle Troberman
As part of our upcoming report on “The Future of the CMO,” we spoke with Gayle Troberman, executive vice president and CMO of iHeartMedia. The company, formerly known as Clear Channel Communications, is a terrestrial broadcaster that owns and operates 858 stations on US airwaves.
What’s Holding Programmatic Audio Back?
Programmatic audio is growing, but it is hampered by a lack of scale, disagreement over ad specs and reluctance from ad buying platforms to build audio-specific features.
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