Today’s consumers find positive brand experiences more influential than advertising. Now more than ever before, marketers must forge the right relationships to make the identifiable consumer connections necessary to compete in a cookieless world.

Brand trust is no longer just about the quality and functionality of products; brands now have an obligation to prove that they are gathering customer data wisely. Acxiom shares four ways for marketers to build data trust.

Most companies prioritize customer experience efforts, but few have mastered them. This report looks at ongoing customer experience challenges and highlights success with select elements.

To deliver an effective customer experience, marketers must first identify their customers and audiences. This report focuses on how marketers identify audience segments and target groups today.

Advertisers are investing in products that help them accurately identify the audiences they plan to target. In recent years, a few ID consortiums launched to give advertisers an audience identification alternative to the Facebook-Google duopoly.

When it comes to ad targeting, many marketers look to cross-device strategies to better identify households or individuals—and an increasing number look to do both.