Invigorated travel has reestablished demand for travel credit card perks and benefits. But a recession could reverse gains—requiring premium card issuers to balance travel offerings with everyday utility. This second annual study reveals which of 10 leading premium travel credit cards are best positioned to attract and engage customers, based on their support of 49 emerging features.

Usage and ad revenues have taken hits in recent months, but both companies are moving forward with new ad products—and they offer unique features that are causing some marketers to give them a second look.

Simon Lejeune, head of user acquisition at travel app Hopper, discusses the success of its direct-response Snapchat ad campaigns.