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Holidays Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Holidays

Retail sales rise 6.0% in December, as consumers pulled back on spending

Article
Jan 18, 2023

Consumers pulled back on spending in December: Even as inflation eases, consumers’ diminished spending power is forcing them to make choices about what they buy.

The Weekly Listen: ChatGPT's impact, what we want from streaming TV, and how brands celebrate the holidays

Audio
Dec 15, 2022

On today's episode, we discuss the impact of OpenAI's ChatGPT, how brands are celebrating the holidays, what users actually want from streaming TV, disability representation in ads, Major League Soccer sponsorships, some facts about money, and more. Tune in to the discussion with our analyst Ross Benes, director of reports editing Rahul Chadha, and director of forecasting Oscar Orozco.

The holiday season provides a brief reprieve from the ad downturn

The holiday season provides a brief reprieve from the ad downturn

Article
Nov 28, 2022

The ad downturn isn’t bad news for everyone: Smaller brands are getting extra visibility from ad spend now that big advertisers are pulling back.

5 TikTok ad solutions to drive discovery, inspiration, and purchases during the holiday season

Article
Nov 01, 2022

We forecast that total retail holiday sales will total $1.297 trillion this year. Brands looking for a piece of the pie need to maximize their social media presence, which, of course, includes TikTok.

What September’s retail sales numbers mean for the holiday season

What September’s retail sales numbers mean for the holiday season

Article
Oct 14, 2022

Consumers kept pace with inflation in September: But there are signs that they may not be able to do so much longer.

Here are the top fulfillment options among US adults this holiday season

Here are the top fulfillment options among US adults this holiday season

Article
Dec 08, 2021

Nearly three-quarters of US adults will likely use standard delivery for their purchases this holiday season.

 More US adults have air travel plans now than before the pandemic

More US adults have air travel plans now than before the pandemic

Article
Nov 18, 2021

Half of US adults plan to fly in the next six months as of October 2021, up 14 percentage points from October 2020.

Gen Z has the travel bug this holiday season

Article
Oct 20, 2021

Gen Z is the most likely age group among US adults to travel this holiday season, with 59% of those ages 18 to 24 saying they’ll probably venture to other places.

Around the World with ... Holiday Shopping: Thanksgiving Weekend, Singles' Day, and the Buen Fin

Around the World with ... Holiday Shopping: Thanksgiving Weekend, Singles' Day, and the Buen Fin

Audio
Nov 02, 2020

eMarketer senior analyst Bill Fisher hosts senior forecasting analyst Cindy Liu, research analyst Man-Chung Cheung, researcher Xiaodi Xu, and research analyst at Insider Intelligence Matteo Ceurvels to discuss holiday shopping around the world. They talk about the origins of Thanksgiving weekend shopping, why China's Singles' Day is the largest shopping holiday in the world, and how the Buen Fin in Mexico is adapting in 2020.

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Mars Wrigley Teams Up with Bumble to Boost Consumer Connections on Valentine’s Day

Mars Wrigley Teams Up with Bumble to Boost Consumer Connections on Valentine’s Day

Article
Feb 13, 2020

Consumers in the US are planning to spend roughly $196 on Valentine’s Day this year, an increase of 21% over 2019, according to research from the National Retail Federation (NRF).

Female Shoppers Are Getting More Comfortable with Secondhand Fashion

Female Shoppers Are Getting More Comfortable with Secondhand Fashion

Article
Nov 18, 2019

More women are turning to resale sites, including The RealReal and Poshmark, as they continue to compare deals and make more of an effort to spend less.

Some Holiday Gift Buyers Are Left Disappointed Post-Purchase

Some Holiday Gift Buyers Are Left Disappointed Post-Purchase

Article
Nov 02, 2018

According to an August 2018 Pitney Bowes survey of US digital shoppers, 56% of respondents said they encountered an issue while purchasing gifts online last holiday season, up from 36% the prior year.

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