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Holiday season Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Holiday season
Podcast | Decoding the Holiday Season Retail Signals

Podcast | Decoding the Holiday Season Retail Signals

Audio
Dec 03, 2018

In the latest episode of “Behind the Numbers,” retail analyst Andrew Lipsman joins us in the studio to dig into some of the shopping data from Thanksgiving weekend. What’s selling? Who’s buying? And where are they buying?

UK Retail and Ecommerce 2018

UK Retail and Ecommerce 2018

Report
Nov 19, 2018

Digital plays a bigger role in UK retailing than ever, but the physical store isn’t dead. Rather, consumers want a seamless experience that allows them to switch between channels, devices and locations at will.

Thanksgiving Grocery Shopping Shifts Online

Thanksgiving Grocery Shopping Shifts Online

Article
Nov 14, 2018

Online shopping has become a sport during Thanksgiving week and beyond, and it's also starting to play a role in the holiday meal itself. In many ways, the convenience of buying groceries online seems well-suited for larger-than-usual gatherings, even if it is used by only a small number of consumers.

Shopping Holidays Around the World

Shopping Holidays Around the World

Report
Nov 13, 2018

Singles’ Day is the world’s biggest shopping event, and Black Friday is just around the corner. Holiday shopping is a major driver of retail and ecommerce around the world, but spending and which holidays drive the most activity vary by region.

Holiday Sales to Cross $1 Trillion for First Time

Holiday Sales to Cross $1 Trillion for First Time

Article
Nov 05, 2018

Fueled by low unemployment, strong income growth and high consumer confidence, the holiday shopping season this year will be a strong one for retailers in the US. In its holiday retail forecast, eMarketer has raised its projections from its Q3 2018 forecast, specifically for ecommerce sales and brick-and-mortar retailers.

Some Holiday Gift Buyers Are Left Disappointed Post-Purchase

Some Holiday Gift Buyers Are Left Disappointed Post-Purchase

Article
Nov 02, 2018

According to an August 2018 Pitney Bowes survey of US digital shoppers, 56% of respondents said they encountered an issue while purchasing gifts online last holiday season, up from 36% the prior year.

Holiday Ads Miss Last-Minute Shoppers

Holiday Ads Miss Last-Minute Shoppers

Article
Oct 16, 2018

Retailers believe that early birds and primetime shoppers are the most important holiday audience. Procrastinators? Not so much.

Holiday Shopping 2018

Holiday Shopping 2018

Report
Oct 08, 2018

A positive US macroeconomic backdrop points to strong growth across every retail channel, but retailers should pay attention to seven key trends that will determine their ultimate success for the 2018 holiday season.

Holiday Shoppers—Especially Young Adults—Still Want Amazing In-Store Experiences

Holiday Shoppers—Especially Young Adults—Still Want Amazing In-Store Experiences

Interview
Oct 04, 2018

Jaime Bettencourt, senior vice president of premier sales and account management at Mood Media, explains why retailers shouldn't neglect the brick-and-mortar experience.

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Why Data Matters This Holiday Season

Why Data Matters This Holiday Season

Interview
Oct 04, 2018

Focusing on the holiday season is important, but incorporating the data you've collected year-round will likely make it more actionable. George Gallate, principal at MKTG2.U, spoke with eMarketer's Danielle Drolet about how retailers can leverage the data they've collected throughout the year for an effective holiday customer experience.

How Hickory Farms Is Prepping for the Holiday Season

Interview
Sep 13, 2018

Despite the push to drive holiday shoppers to ecommerce, Hickory Farms still sees a big part of their seasonal sales through brick and mortar. Judy Ransford, CMO of the Chicago-based specialty food company spoke with eMarketer's Andrew Lipsman about their holiday outlook for both online and offline.

Holiday Shopping in Europe

Holiday Shopping in Europe

Report
Apr 17, 2018

This report analyzes the holiday shopping habits of consumers in Europe, particularly the adoption of Black Friday.

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