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Health and wellness Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Health and wellness
Consumer spending on health and wellness products is shifting to online channels

Consumer spending on health and wellness products is shifting to online channels

Article
Dec 03, 2024

Consumers are shopping online more for health and wellness: We explore which health product categories US consumers are flocking to online and examine how in-store retailers can respond.

Gen Z’s latest wellness trend on TikTok concerns medical experts

Article
Nov 05, 2024

“Sleepmaxxing” is the newest health fad to go viral on TikTok: The social media-inspired trend entails using a range of products, services, and gadgets to optimize one’s sleep. But some ideas have gone too far and are potentially harmful.

GoodRx unveils e-commerce platform for health and wellness products

GoodRx unveils e-commerce platform for health and wellness products

Article
Oct 31, 2024

GoodRx moves into health and wellness e-commerce: We explore why GoodRx could be a good distribution channel for consumer health and pharma brands.

Global consumers feel societal pressure to improve their well-being

Global consumers feel societal pressure to improve their well-being

Article
Sep 26, 2024

Global consumers feel pressured by society to improve their well-being: Marketers have a unique opportunity to re-write the narrative of the well-being space with a lighter spin.

Global consumers are purchasing a wide range of products to improve their well-being

Global consumers are purchasing a wide range of products to improve their well-being

Article
Sep 06, 2024

Global consumers are investing money to improve their health: There’s a market opportunity for brands and retailers across multiple sectors to reach consumers’ wallets via social media.

Why we think Amazon might create a Prime Day event in the spring, and what it could look like

Article
Jul 19, 2023

Calendar context: With the invention of Prime Day, Amazon created an industrywide retail holiday consumers can now count on in the summer each year. Last year, Amazon also launched its Prime Early Access Sale in October. “We now have three key tentpoles,” said our analyst Andrew Lipsman on “Behind the Numbers: Reimagining Retail,” referring to Prime Day, the Prime Early Access Sale, and Black Friday. But spring remains untapped. “A question I get is, ‘Is Amazon going to do more of these?’ And I think the answer is yes, eventually,” said Lipsman.

L’Oréal acquires Aesop as shoppers continue to spend big on beauty

L’Oréal acquires Aesop as shoppers continue to spend big on beauty

Article
Apr 05, 2023

L’Oréal’s Aesop purchase is the company’s biggest yet: The beauty giant is spending $2.53 billion to stake a larger claim to the highly profitable luxury skincare category.

US Retail Sustainability Perceptions Benchmark 2022

US Retail Sustainability Perceptions Benchmark 2022

Report
Aug 02, 2022

Nearly every modern consumer has at least some concern about the environment, but its influence on shopping behavior is far more nuanced.

Synchrony’s robust Q1 undergirded by key investments and product launches

Synchrony’s robust Q1 undergirded by key investments and product launches

Article
Apr 19, 2022

The issuer’s Q1 growth sets it up for a strong year as it leans into drivers like digital purchasing and health and wellness products.

Smart Homes 2020

Smart Homes 2020

Report
Dec 16, 2019

As the use of smart-home technology increases, brands are experimenting with ways to use these connected IoT devices and systems—and the massive amounts of data that flows from them—in their marketing activities.

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How Many Millennials Use Wearables?

Article
Dec 18, 2018

This year, 23.8 million US millennials will have used a wearable device at least once per month. That's roughly a third of the millennial population, according to our estimates.

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