US digital video ad spending is on track to exceed our previous forecasts, while TV also got a bump thanks to increased political spending in H2 2018.

As Netflix moves to lift its subscription prices, new streaming services are looking to chip away at its base. In the latest episode of "Behind the Numbers," we take a look at the expanding list of competitors in the streaming space, and how consumers may respond.

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about Apple's surprise revenue warning, Roku's move to sell video subscriptions, and bots everywhere.

A record number of US consumers will have pulled the plug on pay TV by the end of 2018. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: Netflix.

According to our latest forecast, a record number of US consumers will have pulled the plug on pay TV by the end of this year. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: OTT services.

US subscription-based video providers are growing their user bases and revenues as audiences move from traditional pay TV toward digital services they consider more affordable and flexible.