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Google home Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Google home

Are Baby Boomers Using Smart Speakers?

Article
Nov 01, 2018

This year, 8.2 million baby boomers in the US will use a smart speaker. That's a 28.6% increase from 2017, according to eMarketer estimates.

Are Millennials Using Smart Speakers?

Are Millennials Using Smart Speakers?

Article
Oct 30, 2018

This year, 24.9 million US millennials will use a smart speaker. That's more than a third of the millennial population and a 38.3% increase from 2017, according to eMarketer estimates.

Are Kids and Teens Using Smart Speakers?

Article
Oct 29, 2018

Kids and teens may not be old enough to buy a smart speaker, but that's not stopping them from spending a lot of time with voice technology.

Three Key Takeaways on Amazon's Plans for Advertising, Video and Voice

Three Key Takeaways on Amazon's Plans for Advertising, Video and Voice

Article
Sep 21, 2018

At an eMarketer breakfast event yesterday, a panel of eMarketer analysts weighed in on Amazon and discussed the giant's future.

Alexa, Order Me Another Alexa

Alexa, Order Me Another Alexa

Article
Sep 12, 2018

What does someone who already owns a voice-enabled smart speaker want this holiday season? Another smart speaker, of course.

Marketing Beyond the Screen

Marketing Beyond the Screen

Report
Jul 24, 2018

As consumers turn to voice assistants for a growing list of everyday activities, marketers are exploring ways to add value to these interactions and boost brand engagement.

Does Your Brand Need a Voice Skill?

Does Your Brand Need a Voice Skill?

Interview
Jul 20, 2018

Doug Robinson, CEO of Fresh Digital Group, talks about the benefits of investing in branded voice skills and the future of voice.

What’s Next for Voice Control?

What’s Next for Voice Control?

Report
Jun 27, 2018

Rapid adoption of digital assistants, smart speakers and other voice-controlled devices is changing the face of human-machine interaction. This report examines the state of the market for these technologies and what’s likely to happen next.

Hey Alexa, Who’s Using Smart Speakers?

Hey Alexa, Who’s Using Smart Speakers?

Report
May 29, 2018

This report analyzes our latest forecast for US voice assistant and smart speaker users, with a special focus on the growing rivalry between Amazon and Google.

Podcasting in Canada

Podcasting in Canada

Report
May 14, 2018

Podcasting in Canada is becoming a mainstay in consumer media time, and brands are looking to better understand the opportunities in this emerging category.

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