This report includes our forecast for smart speaker users in Canada, China, France, Germany, the UK and the US, along with a focus on adoption trends for Amazon and Google.

Previewing three trends that will impact how brands engage consumers in Canada next year.

Voice-activated technology is in the early stages of development, but it has the potential to change the way healthcare brands, providers and patients interact—eventually making the healthcare system more efficient and effective.

As consumers turn to voice assistants for a growing list of everyday activities, marketers are exploring ways to add value to these interactions and boost brand engagement.

Rapid adoption of digital assistants, smart speakers and other voice-controlled devices is changing the face of human-machine interaction. This report examines the state of the market for these technologies and what’s likely to happen next.

This report analyzes our latest forecast for US voice assistant and smart speaker users, with a special focus on the growing rivalry between Amazon and Google.